Job Description
Under the direction of the Manager of Web Strategy, this position participates in planning, designing, developing, and implementing web strategies for the TRU web site. By developing and maintaining style guides, this position ensures TRUs online graphic and web guidelines are implemented correctly and effectively. This position works to increase the appeal, functionality, user-experience and accessibility of TRU web properties.As a member of the Marketing & Communications team, this position understands, advances and supports members of the team in meeting overall institutional MarCom strategies and priorities, within a web and online context.MAJOR DUTIES & RESPONSIBILITIESDesign, develop and maintain TRU web properties.Develop templates for use in TRUs content management systems.Design, propose and deliver web site structure, wireframes, mockups, creative concepts, images, graphics and other visual displays.Provide coaching, guidance and oversight to ensure TRUs graphic guidelines and visual identity is implemented correctly and effectively online.Utilize data to support evidence-based enhancements to content, information architecture and design using website analytics, competitive analyses, usability and focus group feedback, and similar research methods.Design and execute marketing and communications campaigns and strategies.Develop and maintain web design standards, style guides and user manuals for web development and interface design.Analyze customer needs in order to design and implement technical solutions in line with department and university goals.Maintain a high level of quality customer service standards in dealing with and responding to questions and problems including development and delivery of technical training.Ensure the website is a showcase for TRUs brand.Evaluate and demonstrate new web technology as it becomes available for the purpose of determining how these can benefit TRU.REPORTS TOManager, Web StrategyQUALIFICATIONSEDUCATIONBachelors degree in a relevant disciplineEXPERIENCEFive (5) years related experience, including: 3 years of Graphic User Interface DesignHand coding of HTML, CSS, JavaScript, JQueryAdobe Creative Suite, Sketch, Sublime Text and other modern web development toolsMaintaining websites and applications that use PHP utilizing MySQLUsing Google AnalyticsSKILLS, KNOWLEDGE OR ABILITIES RELATED TO THE JOBDemonstrated ability to develop responsive web solutions that are supported by different browsers, devices and platformsProficient at designing visually attractive page and site mockups that are brand-focused and user-centricCompetent at converting page mockups into functioning sites using HTML, CSS and JQueryKnowledge of current and emerging web design, web-based marketing and UI/UX standardsDemonstrated ability to create graphics that meets current industry standards in communication design, accessibility and usabilitySkills in graphic design and front-end web developmentOrganizational skills, including ability to participate in complex projects, set and meet timelines, and focus on institutional objectivesAdvanced interpersonal skills, including verbal, written and presentation skillsAdept at working effectively in teams with members possessing diverse skill sets, experience and ways of workingUnderstanding of website metrics, data analysis, behavioral analysis and reporting toolsKnowledge of standard search engine optimization techniquesAbility to facilitate training and coachingWORKING CONDITIONSSitting at desk and computer for long periods of timeGeneral office conditions