Job Description
Our client, who is one of Canada's largest financial services organizations is hiring a Content Designer.
This is a full-time contract for a minimum of 12 months in duration and with the idea to convert to full-time permanent. The team works three days in the office (Toronto) + two days from home.
What will you do?
As a content designer, you will have the opportunity to shape the conversations we conduct through each of our digital products. To do that, you need to think strategically about the creation and delivery of our content: what we say, how we say it, and where we deliver each piece of that message.
You’ll collaborate with colleagues in other disciplines to define the core value of the digital products we design and build. You’ll make sure that every experience – from the overtly promotional to the purely transactional – embodies its core value as our clients move through and engage with it. In short: you’ll use content to connect what our digital products can do with what truly matters to our clients.
What you would work on
Content Strategy
- Create strategies for using content to support our clients' needs for information and understanding in the digital products we design.
- Facilitate collaborative design activities and ideation sessions and collaborative work activities.
- Articulate the rationale behind a content strategy and provides design advice or guidance to other product team members.
- Provide practical direction to the larger design team on Content Design communications standards, tools, channels and processes.
- Act as an advocate for our clients, representing their needs and interests in discussions about the role of content in the products we design and how that role may affect other aspects of a product’s design.
Content Creation
- Create client-focused textual content ensuring that it supports design principles and the team’s design and product strategies, including labels, explanatory text, hidden or alternative text, metadata, and support content internal to a digital product, as well as external (go-to-market) content.
- Partner with peers to shape or develop other (non-textual) content: iconography, information graphics, imagery, and data.
- Apply the principles of Inclusive Design in content design and creation.
- Collaborate with Legal, Compliance, and Regulatory teams to ensure that our digital conversations satisfy our legal and regulatory responsibilities.
- Manage the documentation and sharing of content throughout its lifecycle.
Research and Testing
- Work with a designated Design Researcher to facilitate team agreement on the questions it needs to answer through its Research and Testing activities.
- Partner with the team’s designated Testing and/or Design Lead to initiate tests of the effectiveness of specific content strategies and specific content executions.
- Research content and messaging strategies in the competitive landscape and perform competitive audits pertinent to specific design or business goals.
- Perform content audits where appropriate.
What you need to succeed
- A post-secondary education, ideally with a university degree or college diploma
- At least 4 years of writing experience at a creative agency or in-house creative team
- Excellent problem-solving skills and the ability to think critically about the challenge at hand
- Proficiency in English
- A portfolio of work samples showcasing your UX Writing work