Job Description
This role is a mix of Account Management, Outbound Lead Generation & Appointment Setting. It is a primarily remote, full-time position at The Spiral Agency. The Spiral Agency is an industry leading marketing agency for logistics and supply chain companies across North America. We are game-changers known for addressing archaic business models with innovative solutions. Based in the Greater Toronto Area (GTA), Spiral’s boutique approach & impactful outbound solutions are trusted by industry giants & some of the fastest growing supply chain brands. We focus on capturing qualified leads & booked appointments for our clients, while transforming their internal sales processes to the next level. We are looking for a highly motivated marketing professional with a technical lead generation skill set, to join our team of thought leaders as a team member at The Spiral Agency. Among many exciting projects, you’ll be leading 2 primary initiatives: Account Management of our clients Creation & management of Outbound Email & Outbound LinkedIn Campaigns The role reports directly to the President and will lead all account management. You will design creative and effective Cold Email and LinkedIn Outreach campaigns that convert prospects into leads, and you will monitor and optimize these campaigns to ensure lasting results. While the role is primarily remote, the ideal candidate should be able to work in Spiral’s Greater Toronto Area (GTA) office, on occasion. Account Management: Act as the primary point of contact for all client communication, including onboarding and monthly checkins to discuss updates on performance. Utilize LinkedIn Sales Navigator, LinkedIn Automation Software (Lemlist, Expandi), and Email Automation Software (Instantly, SmartLead) to set up and launch engaging outbound campaigns that drive qualified leads and booked appointments. Drive client satisfaction by ensuring their lead generation expectations are met with timely delivery of services. Write compelling LinkedIn and Email copy that concisely explains our clients’ competitive advantages and persuades their target market to buy. Inbox Management: Manage multiple inboxes and set up anti-spam & email inbox warm-up measures for optimal deliverability. List Management: Efficiently manage lead lists, including importing data into outbound software, to ensure targeted and successful campaigns. Workflow and Automation: Create effective pipelines, workflows, and automations using Zapier to enhance the client experience. Performance Analysis: Closely monitor all Email/LinkedIn outbound campaigns, analyzing performance data to identify and implement strategic improvements. Excellent communication skills in verbal and written English. ~Can quickly learn new technologies, software, and seeks out new tools. ~ Have a professional remote work set up, including: reliable internet connection, equipment to support high quality audio and video, quiet space, clear background, good lighting (front-lit). ~2+ Years of Experience in Cold Email/LinkedIn Outbound OR 3+ Years of Experience in sales and marketing in B2B industries. ~ Are already an expert in outbound sales tools & softwares like: LinkedIn Sales Navigator, Apollo, Zapier, CRM Integrations, Lemlist/Expandi/Instantly