Job Description
Job Purpose: The Technical SEO Specialist is responsible for technical SEO audits, recommendations and hands-on implementation along with on-page SEO, internal linking, and site buildouts for Word Press sites across the companies site network.
Job duties and responsibilities:
- Reporting
o In-depth experience with website analytics tools (e.g, Google Analytics, Search Console, Google Data Studio)
o Build and maintain automated SEO reports in Google Analytics and Data Studio
o Produce weekly & monthly reports on both technical SEO improvements and KW reports
- Technical SEO
o Using tools such as Screaming Frog, ahrefs and semrush to crawl websites, understand the results, make recommendations on improvements and implement / fix. Examples include:
Crawling: XML / HTML sitemaps, mobile bot crawl behavior
Mobile: Core Web Vitals research & implementation
Structured data: Schema markup, Microdata & JSON-LD, Rich Snippets
Site structure: internal linking, URL structure, taxonomy, re-direct chains
- On-Page SEO
o Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
o Optimize pages for Featured Snippets supporting structured data and other SEO best practices to qualify for instant answers or PAA.
o Ensure proper SEO best practices and formatting for all pages. This includes: H1, Headers, SEO Title, Meta Description and varied anchor text of outgoing/incoming internal links.
Qualifications The Technical SEO Specialist must have at least two years of experience in Technical SEO, or performance-based marketing experience, and a college degree. The position is remote.
Qualifications include:
- Two- or four-year college degree.
- At least two years of SEO / Performance Marketing experience
- Understanding of Website Architecture, content, linking and other factors to improve SEO
- Comfortable balancing shifting priorities while under deadline while maintaining an attention to detail.
- Key skills: Technical SEO, On-Page SEO, Reporting, keyword research, data analysis.
- Requires strong familiarity with: Google Analytics, Google Search Console, keyword and link research tools (e.g., SEMRush, ahrefs, Screaming Frog) and WordPress.
Nice to Have:
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