Job Description
Description Join our team: The TELUS Business Solutions (TBS) organization is dynamic, fast-paced, and entrepreneurial. Together, the team is responsible for driving profitable growth within a key growth segment for TELUS: Small & Medium business (SMB). Our team has direct responsibility for all ‘4 Ps’ (product, price, place, and promotion) of the marketing mix to drive our business performance. You will join a skilled and engaged team that works closely with our pricing, base management and sales teams to collectively reach our mobility targets. Our team is on a growth journey and the owner of the acquisition campaign strategy is a highly visible role and critical to the success of our business. What you’ll do: Your mandate is to strategize how we acquire new mobility customers and expand our existing customer base through outbound, inbound and digital tactics. You will drive the end-to-end strategy of your initiatives cross functionally including lead source development, allocation strategy, distribution to sales and performance management Own the end-to-end strategy, execution and performance of several acquisition programs and deadlines at once Develop holistic 4P marketing strategies incorporating internal stakeholder feedback and external market trends Manage highly cross-functional projects with marketing, sales partners and data teams to deliver on program targets, improve conversion and positively impact business P&L outcomes Conduct regular performance management and deep dives into raw data to derive actionable takeaways and areas of opportunities Simplify complicated data results into easy-to-understand presentations to various levels including regular program summary updates to our leadership team Qualifications You are the missing piece of the puzzle: You have a solid foundation for data dissection - ability to measure, report, and pivot results as well as make data-informed recommendations You have strong people skills, ability to develop relationships with key stakeholders, and ability to work within a team You thrive in change and ambiguity, handling shifting demands with ease You are known for your ability to prioritize projects, to manage multiple deadlines simultaneously, and to help meet our collective goals in an exciting and agile environment You can zoom in and out, balancing both strategy & marketing execution You have an undergraduate degree in business or a related discipline Having a minimum 5+ years of work experience in marketing is desired