Job Description
Reporting to: Digital Marketing Director
If you crave a workplace that values your ideas, your growth and development and where you can learn from the best, then you're exactly who we're looking for. We're not interested in the status quo - we're here to shape the future of agrimarketing. And we know you share that passion too.
As one of the largest ag-focused agencies in the world, we challenge people and brands to be more than they imagined. At our core, we’re a team of outperformers who are committed to growing ourselves, our colleagues, our clients and our business. We’re looking to attract and grow creative and strategic minds who share our desire to outperform in their careers and in their lives. With the right people, we will create great outcomes for clients, employees and Think Shift. See a future for yourself at Think Shift? Keep reading!
SUMMARY
We are seeking a dynamic Social Media Strategist to join Think Shift as a key thought leader. In this role, you will be responsible for developing, executing, and measuring cutting-edge social media strategies that drive exceptional engagement for our clients. You will work collaboratively with your clients and our media, accounts, and creative teams to deliver highly engaging and cohesive social experiences that seamlessly integrate across the brand space.
As a hands-on strategist, you will oversee the entire social media management process, from initial strategy development to content planning, posting and performance measurement. This role offers continuous opportunities to innovate, test new tactics, and enhance our social media services. Your expertise will be instrumental in shaping and growing our social media offerings to meet and exceed client expectations.
ACCOUNTABILITIES
Work with the account team, creative team and the client to define an overall social media strategy, tactics, content plans and relevant KPIs.
Assist in driving client value by identifying untapped social media opportunities.
Brainstorm and develop social media content calendars based on strategy and campaign deliverables.
Collaborate with internal creative team to develop copy and visuals aligned with the brand personality and strategy.
Measure the impact of social media content and campaigns on the overall marketing efforts for clients and adjust plans accordingly to generate results.
Monitor trends in social media tools and stay up to date on?changes in the social media space.
Deliver on the following day-to-day deliverables:
Set up and continually optimize client social profiles across multiple platforms
Drive the timely development of required creative with copywriter(s) and designers
Manage and execute posting schedule via social media management tool and/or directly in platform
Consult with media teams on opportunities for integration with paid and/or owned content
Moderate comments and amplify community engagement
Craft and deliver regular KPI and benchmark reports, speaking to successes and learnings
Develop and deliver social listening reports
WE’RE LOOKING FOR
Bachelor’s Degree in business or related field (an equivalent combination of education and experience may be considered)
4+ years of hands-on experience working in social media, building strategies and working directly in platforms
Strong creative and analytical skills; ability to translate client needs into actionable social strategies and content ideas
Highly skilled at audience engagement and tailoring content to suit platform and audience dynamics
Experienced with social media management platforms (Hootsuite, Sprout, etc.)
Experience with managing, communicating and building relationships with clients
Strong planning, scheduling and reporting abilities including a keen understanding of relevant social KPIs
BENEFITS
Think Shift provides an attractive, market-researched comprehensive compensation plan, which includes base salary and company bonus. Employees enjoy a range of benefits, some of which include:
Super flexible remote work arrangements
Medical, dental and vision benefits coverage starts day 1
Life and travel insurance as of day 1
Mental health and wellbeing support and services through Inkblot Therapy
Unlimited wellness days so you can be at your best
3 weeks of vacation
Paid time off that accrues and rolls over
Semi-annual bonuses (based on company performance)
Employee referral bonus
Annual company retreat
OUR FREEDOM WITH RESPONSIBILITY PHILOSOPHY
At Think Shift, we believe our unique culture and philosophies make us different in a good way. Our talented team of multi-disciplined creators and strategists have one thing in common: the drive to outperform and to help our clients do the same.
We believe in providing guidelines for Think Shifters to operate within instead of putting up fences that can restrict true creativity and diversity of thought. With the freedom to operate in a way that best works for them, it allows everyone to bring their best selves to work. But with great freedom also comes great responsibility and the expectation of following through on what you say you’ll do. We understand this approach is not for everyone. Think Shift is for those who blaze the path for their own growth and challenge the status quo to find a better way. It’s for those who are committed to protecting, preserving and overall, enhancing what has been entrusted to them.
WE WANT YOU TO BE YOU!
At Think Shift, we want everyone to feel comfortable bringing their complete and authentic selves to work. We believe that when individuals bring their unique experiences, backgrounds, knowledge, perspectives and self-expression to the collaborative process, our team becomes even more amazing. We are committed to fostering a diverse and inclusive workplace and welcoming talent from all backgrounds. As part of our stewardship commitment, Think Shift continually strives to create a culture of respect and fairness for all.
If you require any accommodation or support during the recruitment process, please let us know.
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