Job Description
Be Limitless, Go Electric, High Torque
About Acel Power:
ACEL Power is a trailblazer in marine innovation. Our vision is to be the global leader in marine electrification and digitalization. Voted as the most sustainable start-up in B.C. by New Ventures BC in 2022, we are committed to advancing sustainable solutions and redefining the future of marine mobility. Learn more at www.acelpower.com
Acel Power is seekinga passionate and creative Social Media & Community Engagement Coordinator to join our growing marketing team. You'll be responsible for developing and executing a strategic social media presence and creating content that builds brand awareness, fosters a thriving online community, and drives sales.
Why work for ACEL Power?
- Deeply committed to sustainability
- Innovator and Disruptor in the Marine Industry
- Start-Up environment.
- Plenty of scope to develop and take ownership within your role.
- Competitive annual salary commensurate with experience.
What You Get To Experience
Social Media Strategy & Content Creation
- Develop and manage ACEL Power's social media content calendar across various platforms (Linkedin, Facebook, Instagram, Twitter, Tik Tok etc.).
- Craft compelling and engaging content (text, images, and videos) using AI or native tools
- Stay up-to-date on social media trends and adapt content strategies accordingly to maximize engagement (e.g., leveraging trending hashtags and formats).
- Collaborate with the marketing team to ensure social media content aligns with overall marketing objectives and brand voice.
- Build an employee advocacy program to help team members understand how they can use their social channels to help build our brand.
- Collaborate with senior executives, including the CEO, to refine and manage their social presence.
Community Management & Engagement
- Actively manage ACEL Power's social media communities, responding to comments and messages promptly and professionally.
- Foster a positive and engaging online community by initiating conversations, addressing inquiries, and encouraging social interaction (e.g., polls, contests, and Q&A sessions).
- Monitor brand sentiment online and address any concerns or negative feedback promptly to maintain a positive brand reputation.
Social Media Analytics & Reporting
- Building Strategic PartnershipsIdentify and build relationships with relevant social media influencers in the boating and sustainability industries.
- Track and analyze social media performance metrics (engagement, reach, impressions, website traffic, etc.) to measure the success
- Generate reports that provide insights and utilize data analytics to refine social media strategies, optimize content
- Explore opportunities for strategic partnerships
Staying Ahead of the Curve
- Stay updated on the latest social media trends, platforms, and best practices, particularly those relevant to the electric boating and sustainability sectors.
- Continuously learn and implement new social media strategies and tactics to maximize the impact of ACEL Power's social media efforts.
About You
- Strong copywriting skills. You have a natural creative eye and can create social content that drives engagement.
- Passion for photography and assist with supporting all photo and video shoots
- Working knowledge of Canva, Hubspot, Facebook Ads Manager, Google Analytics
- 5+ years of experience in social media, content development and community engagement
- Excellent verbal and written communication skills
- Must be a strong, collaborative team player, who approaches projects with enthusiasm and is open to out-of-the-box ideas
- Proven ability to independently prioritize job tasks and media needs
- Marine industry experience and technical background is an asset
- Knowledge of AI tools is a plus
At Acel Power., we don't just offer you a job; we offer you an opportunity to grow, learn, and challenge yourself every single day. We provide a vibrant, collaborative work environment where your ideas are valued, your contributions recognized, and your career path supported. You will be rewarded with a competitive salary and the chance to be part of an extraordinary team that is shaping the future.