Job Description
Foundous is a collaborative company with the shared interest of placing people’s needs first. We build on the philosophy that people are foundational, and engaging with people as humans is the cornerstone of all our endeavors. We invest, nurture, and support individuals to be creative, courageous leaders in a safe space.
This is a challenging and exciting opportunity to spearhead the SEO division, where you will be at the forefront of growing our online presence. You’ll challenge yourself to push your boundaries of thought by working through the intricate landscape of SEO across diverse geographies, delving into the nuanced elements of content strategy and optimization.
Collaboration is key as you work closely with cross-functional teams to implement strategies that elevate the online visibility of our clients and partners to drive meaningful results.
Desired Qualities
- Strong understanding of Search Engine Optimisation methods and how to implement them effectively.
- Experience driving “relevant” organic web traffic to client websites.
- Capable of evaluating business Key Performance Indicators (KPIs) and assessing the impact of SEO activities on overall business growth.
- Ability to simplify complex ideas and communicate effectively with non-SEO stakeholders.
- Technical & Programming Skills to understand development challenges and collaborate with developers.
- Understanding effort vs impact, evaluating the effort required to drive results.
- Prioritization skills for better return on investment from SEO campaigns.
- Ability to analyze and report on analytics events, providing insightful evaluations of SEO campaign effectiveness.
- Familiarity with analytics tools such as Google Analytics and Search Console.
- Passion for SEO and digital marketing, with a drive to continuously learn and adapt.
- Willingness to conduct thorough research on clients, their industries, and competitors.
Responsibilities
- Develop and articulate a clear vision for the SEO division, aligning with the company’s goals and objectives.
- Stay abreast of industry trends, emerging technologies, and changes in search engine algorithms.
- Formulate comprehensive SEO strategies tailored to the needs of clients and partners.
- Collaborate with cross-functional teams to implement strategic initiatives.
Achieve
- Drive the execution of SEO campaigns, ensuring the delivery of measurable results.
- Monitor and analyze campaign performance metrics, making data-driven adjustments.
Guide
- Provide guidance and mentorship to team members.
- Offer strategic insights and recommendations to internal teams and clients.
Qualifications
- A resident and citizen of India.
- Bachelor’s degree in Computer Science, Business, or Marketing; preference for a Master’s degree.
- Professional SEO and SEM Certification.
- Proven work experience of 5+ years in an agency, successfully leading teams and managing SEO campaigns for clients from the US, Canada, or Europe.
- Deep knowledge of SEO trends, strategies, and practices.
- Advanced knowledge of technical aspects of SEO, content marketing, and search techniques.
- Extensive knowledge of analytic tools such as Ahrefs, SEMRush, Search Console, Data Studio, Moz, Google Analytics 4, etc.
- Demonstrate critical thinking in content creation discussions.
- Familiarity with operating in an Apple environment and using native Apple software (Pages, Numbers, Keynote) is an advantage.
Key Management Skills
Key Relationships
- Management
- Your feedback on any matter is appreciated and will always be considered.