Job Description
Who we are
Busbud is the largest online travel agency specializing in intercity bus and coach travel with the broadest global coverage. Travelling is our passion, and we work hard to offer the most comprehensive network of city-to-city trips. We operate in more than 80 countries and 21,000 cities and offer more than 2,300,000 bus routes. Our goal is to provide everyone a more environmentally-friendly, accessible, and interconnected world.
The role
The mission of the SEO Manager is to utilize data and metrics to drive organic growth and visibility for Busbud. This role is pivotal in enhancing our online presence, increasing website traffic, and ensuring our content ranks prominently on search engine results pages.
As the SEO Manager, you will be responsible for providing data reports and trend analysis supporting the development and implementation of SEO strategies to improve the company's organic search rankings and drive relevant traffic. You will collaborate closely with cross-functional teams, content creators, and developers to optimize our website, monitor performance, and stay abreast of industry trends.
What you can expect from the opportunity
Monitor and analyze website performance using SEO tools and Google Analytics.
Create and present regular reports on SEO performance and progress.
Support executing comprehensive SEO strategies aligned with business goals.
Conduct keyword research to identify high-value opportunities for content optimization.
Optimize on-page elements such as meta tags, headings, content, and internal links.
Collaborate with content creators to ensure SEO best practices are integrated into content production.
Identify technical SEO issues and work with the development team to implement solutions.
Stay updated with search engine algorithms and industry trends to adapt strategies.
Provide SEO recommendations for website structure and user experience improvements.
Support the management of SEO agency.
How you can impress us
Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
5+ years of proven experience in SEO with a track record of using data to improve organic search performance.
Proficiency with data analysis and reporting.
Prior experience in the travel or tech industry is a plus.
Experience with content management systems and website optimization.
Strong analytical skills to interpret data and identify trends.
In-depth understanding of search engine algorithms and ranking factors.
Proficiency in SEO tools such as Deepcrawl, SEMRush, Google Search Console, etc.
Knowledge of HTML, CSS, and website development concepts.
Familiarity with GenAI and how it impacts organic search
Excellent communication skills for collaboration with cross-functional teams.
Experience managing agencies is a plus
KPIs
Organic search traffic growth.
Revenue growth.
Improvement in organic search rankings for target keywords.
Click-through rate (CTR) improvement for organic search results.
Conversion rate improvement from organic traffic.
Technical SEO issue resolution and website performance enhancement.
What’s in it for you?
Remote position
Competitive compensation based on experience
Unlimited paid time off
Work from anywhere in the world
Stock options
Free bus tickets, discounted train tickets
Annual sustainability fund & training fund
If you're in Montreal, Busbud has an office in the Mile-end area
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