"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.
The Global Digital Marketing team for Premium, Midscale & Economy is a commercially driven team delivering web direct revenue at a controlled cost. We are a team of digital channel & ecommerce project experts leading the web direct commercial strategy & supporting regional eCommerce teams, overseeing overall commercial web direct performance; leveraging all digital channels, digital partnerships and tools to maximise topline revenue in the most cost effective way. We are servicing, supporting and enabling all the brands and our loyalty programme, ensuring a full funnel approach in all our campaign activation through paid and owned channels.
An exciting internship to be part of a team setting up a new path for Premium, Midscale & Economy brands, in an international environment; building relationship with counterparts around the globe
Area : Global Digital Marketing team for Premium, Midscale & Economy: Customer Experience & Engagement department
Context :
Within the Global Digital Marketing team, in the Customer Experience & Engagement team, the SEO Content Project Manager Assistant reports to the VP Customer Experience & Engagement. The team will be responsible & accountable for Accor’s Premium, Midscale & Economy Brands Commercial web direct Strategy & Vision, as well as contributing and influencing the ALL.com & App long term vision. They will work within a team of 6.
Support the VP Customer Experience & Engagement in providing SEO content guidance and strategy to the hubs
Be the Point of Contact to the SEO agency: write SEO briefs for Premium Midscale Economy brands, assess their recommendations and share internally
Share the SEO recommendations internally to the stakeholders in product and brand teams to influence the optimizations of the websites
Monitor the SEO performance for the PME brands
Challenge the results by proposing improvements, content creation initiatives and work streams
Develop a SEO mindset and share market benchmarking and monitoring
Key Stakeholders:
Digital Factory Direct Web Teams
Global Brands Teams
Regions eCommerce & Brands teams (ICP + Channels)
Pursuing or recently completed a degree in Marketing, Communications, Business or a related field.
Knowledge of fundamental SEO principles, including on-page and off-page optimization.
Ability to analyze data and draw insights from tools like Google Analytics, Google Search Console, or other SEO tools.
Basic understanding of content creation, editing, and optimization for search engines.
Familiarity with keyword research tools and the ability to identify relevant keywords for content optimization as well as link building strategies
Awareness of technical SEO concepts, such as website structure, site speed optimization, and mobile responsiveness.
Strong written and verbal communication skills. The ability to communicate SEO concepts to non-technical stakeholders.
Willingness to learn and adapt to changes in SEO algorithms and industry best practices.
Ability to identify SEO issues and propose effective solutions.
Ability to collaborate with cross-functional teams, such as content creators, developers, and marketing teams.
Proactive and self-driven, able to take initiative and work independently on assigned tasks.
What benefits can Accor offer its employees?
A real Work life balance :
Work Everywhere :
Attractive Finance benefits :
Learning & development:
Management talent at the earth our of HR Accor strategy.
We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths
Our Culture #BeALLyouAreWithALLyourHeart
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.