Job Description
An overview of this role
Social Media requires a balance of work behind each of the two words that make up the practice. Social, by building trust with our audiences and connecting as personally as appropriate, and Media, by scaling our storytelling efforts to brand-level corporate marketing initiatives.
The “Social” in Social Media
The world’s best brands feel more like a trusted source of information to their audience than a company. They could even develop friendly relationships with their followers. This is because the world’s best brands understand people and weave that understanding into everything they do. Social Media at GitLab is a key part of building GitLab’s brand into one that is loved by its audience of developers, remote work pros, and IT folks up and down the ladder.
Social Media at GitLab focuses on understanding people who make up the GitLab community, creating and sharing content over social channels that they’ll find valuable, and educating team members in marketing and beyond on social media best practices for brands, personalities, and how we measure success.
The “Media” in Social Media
The world’s most renowned brands are perceived to be larger than life. As GitLab scales to new heights, the Social Media team prioritizes opportunities for brand-level storytelling initiatives. By sharing our company values, perspectives on remote work, or leaning into our product’s features, we’ll help users understand how they feel about GitLab overall.
What You’ll Do
- Be a part of a team that is creating social media campaigns to help engage, educate, and excite our growing community of more than 1 million followers.
- Coordinate with multiple stakeholders in a fast-moving environment, often working on multiple projects at the same time
- Help manage our editorial calendar using social media management tools like SproutSocial, contribute to our employee advocacy platform, and help track, analyze, and report on social media content performance.
- Contribute your perspective on what to publish, when, and where in support of campaigns
- Contribute to reporting on OKRs and other metrics
- Independently develop and execute social media campaigns
- Articulate and document social media strategy and process in the GitLab handbook
- Stay up-to-date and educating others on current technologies and trends in social media
- Work with an in-house creative team and agency to create engaging assets, sometimes designing quick needs yourself
- Provide insight into navigating communications risks and crises
What You’ll Bring
- At least 3-5 years of experience in a social media role in-house at a high-growth enterprise software company
- Proven experience managing B2B social media channels
- In-depth industry and technical community knowledge
- Proven ability to identify new audiences and channels, create a strategy, and execute the strategy
- Exposure to crisis communications and desire to learn more
- Attention to detail
- Fluent in emojis and GIFs
- Understanding of how social media, public relations, and content strategies intersect to drive business outcomes.
- Previous experience working in a remote environment.
- Previous agency experience.
How GitLab will support you
- Benefits to support your health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and development budget
- Parental leave
- Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
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