Job Description
Senior Social Media ManagerOur client is a marketing agency based in Toronto that specializes in Community Management, Content Strategy & Development, Influencer Marketing, Paid Media, Web Design & Development, SEO, Paid Search and more! At this agency, a Senior Social Media Manager will be responsible for client management of the biggest accounts within their portfolio, content development, social media calendars, reports, newsletters, and leading the growth of client accounts. This is an exciting position at a fast-moving agency that is focused on delivering best-in-class programs and being leaders in the digital space.TEAM MEMBER TRAITSPERSONAL CHARACTERISTICSCares greatly about their clients, coworkers, and selfHighly empathetic, positive, respectful, and competitiveOpen-minded, inclusive, and trustworthyHard-working, prompt, organized, effective, detailed, and has a meticulous follow-upA passion for learning and improvingA natural problem solver that identifies solutionsSense of humorAbility to think quickly and learn fastIs a team player but also knows how to work independentlyABILITIES & SKILLSHas at least 4+ years of experience managing and growing social media accounts such as Instagram, Facebook, Twitter, TikTok, LinkedIn, and YouTubeProven track-record of planning and managing media campaigns and clearly communicating progress and resultsExperience with creating and writing content for social media in a B2C or B2B companyHas experience in social content ideation and the ability to recommend and implement organic growth strategiesDemonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to campaignsExpertise in measuring and reporting on the effectiveness of social media campaignsHas experience with Hootsuite or similar social media management platformExperience with Canva, Adobe Photoshop, Adobe Suite, or other programsHas experience with Mailchimp or similar email management platformsHas experience with Google SuiteSuperior written and verbal communicationWorks well with othersExcellent to have: Experience or understanding of Influencer Marketing, Paid Advertising (Facebook and Google), Google Analytics, and SEOPreferred: experience within an agency environment, or on the brand sideEXPERIENCEA post-secondary degree or diploma in a relevant field of studyLooking for an individual with a passion and skill for digital marketing & social mediaKEY RESPONSIBILITIESThe nature of agency life requires you to think and work outside the box, and contribute to a variety of projects. The right candidate will embrace the diversity of their environment, and view it as an opportunity to learn.Internal ManagementWork cross-functionally with other team members to organize creative assetsDevelop brand themes and hashtags that can be reused as a common thread across client profilesLead the development of social media calendars and content production for clientsLead the development of e-mail newsletters for clientsContinuous social listening and monitoring of client accountsBe a supportive mentor to the social department and contribute to ongoing team supportReporting & Client ManagementDevelop standard monthly marketing reportsSupport Account Managers in monthly review meetings as requiredPropose and highlight strategic recommendationsParticipate in the upsell of services (where beneficial to the client)New Client SetupsLead the development of new client accountsSupport setting up accounts within our softwareA meticulous eye for detail across all campaign creativeStrategize and produce media by working alongside designers and other social media managersSupport coordination of photoshoot/video shoot with the Accounts teamQUALIFICATIONSGraduate of College or UniversityProficient with social media platformsA keen eye for design, and familiarity with software design toolsAbility to use/have familiarity with Hootsuite or similar scheduling platformsAbility to use/have familiarity with Mailchimp or similar newsletter platformsExcellent written/oral communication skills and email etiquetteExcellent research and data assimilationEXCELLENT TO HAVEVehicle and Drivers LicenseProject Management experienceAgency or brand experienceWordPress skillsEmail marketing skillsPhotoshop skillsGoogle and/or Facebook ads certificationCOMPENSATIONThis position will have a variable compensation based on the skills and experience of the successful candidateThe company offers full benefits after the probationary periodThe company offers a monthly stipend that can be used for cellphone or internet costs.4 weeks vacation + extended holidays