Job Description
A growing independent media agency, Glassroom emphasizes transparent advertiser-agency relationships, professional development of its experts, and continuous improvement. In this lab, we seek to turn brilliant media strategies into inspiring business results.
We believe in the strength of the community. It is the curious, ambitious and autonomous humans who allow us to offer a unique service to our customers. We are proud to say that human intelligence and teamwork are what fuels our agency.
Glassroom is part of Humanise (https://humanise.world), a collective of nine independent, yet complementary companies who share a belief: Consumers are people, first and foremost.
Job Description
As a senior media strategist, you will be responsible for shaping and executing media strategies and creative projects for one of the agency’s most important clients in English-speaking Canada. Your work will involve identifying and reaching target audiences, deriving relevant insights, and evaluating the success of campaigns for the client. You will also be responsible for developing working relationships with our clients, as well as with the team based in Montreal and our various media collaborators and partners.
Responsibilities
Media Strategy and Planning
- Collect and analyze market data to extract relevant insights;
- Identify target audiences and understand their behavior and habits;
- Determine the optimal media mix for our campaigns;
- Optimize advertising campaigns;
- Allocate budgets and monitor costs;
- Stay updated on media trends both online and offline (TV shows, magazines, blogs, radio programs), always keeping abreast of new media;
- Evaluate the success of media strategies and campaigns;
- Collaborate with clients from Toronto and Montreal as well as the digital performance and strategy teams in Toronto and Montreal
Additional Responsibilities
- Support team members in their roles as media strategists;
- Contribute to the ongoing training of the strategic team;
- Develop relationships and opportunities with our media partners in Toronto;
- Improve team workflows to generate added value for strategic expertise.
Qualifications
- 3-4 years of experience in media strategy across all media channels, both online and offline, as well as in managing media creativity projects;
- A bachelor’s degree in communication, marketing, or a related field;
- Intermediate level in planning tools (Vividata, Comscore, NLogic, etc.);
- Good understanding of SEM and programmatic paid social media;
- Familiarity with using MMM is an asset;
- Advanced knowledge of best optimization practices;
- Experience with Google Analytics or Adobe Analytics is an asset;
- Basic knowledge of data management platforms (DMPs);
- Proficiency in Excel, Microsoft Office, and Google;
- Experience in the retail, food, and CPG sectors (asset).
Skills
- Ability to meet tight deadlines and work well in fast-paced environments;
- Collaborative work approach and strong team spirit;
- Strong interest in new technologies;
- Curiosity and exceptional attention to detail;
- Analytical and conceptual thinking;
- Strong project and priority management skills;
- Ability to train peers;
- Ability to work with minimal supervision;
- Warm, approachable personality, open to giving and receiving feedback;
- Ability to establish strong relationships with our media partners and clients;
- Ability to create relevant presentations and build convincing arguments;
- Excellent understanding of budget management.
Benefits
- Hybrid work option: 3 days at the office;
- Flexible schedule - 9/10 (1 day off every 2 weeks);
- Vacation: basic annual vacation + agency closure during the holiday season + 4 doubled holidays + 3 floating holidays;
- Collective insurance plan from day 1 - Modular (Bronze, Silver, and Gold)
- $250 per year for health/wellness account;
- Public transport discount: Bixi and Opus discount;
- Excellent coffee and various snacks available in our offices.
Our creds
At Humanise and Glassroom, we are very proud of our work and our culture. We turn heads:
Here is an overview of our clients and media campaigns designed at X (https://www.glassroom.ca/work), as well as some awards we have recently won (https://concoursidea.ca/gagnants/idea/2021?agency=1027).
Humanise Collective won the Canada’s Most Admired Corporate CulturesMC award in 2020 in the “Emerging Corporate Culture” category (https://waterstonehc.com/cma/awards/winners). At X and X, people are at the heart of everything we do. Our B4H, Business for Humans philosophy, brings our culture to life, making it vibrant and dynamic.
Join our team of experts. Welcome to Glassroom!