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Job Description
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The Basics
[/vc_column_text][global-empty-space][basic_container container_size="container container-narrow"][vc_row_inner][vc_column_inner width="1/3"][vc_single_image image="26598" img_size="" alignment="center"][vc_column_text]Company HQ: London, ON
[/vc_column_text][global-empty-space][vc_single_image image="26593" img_size="full" alignment="center"][vc_column_text]Salary: $80,000 to $100,000
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="26597" img_size="" alignment="center"][vc_column_text]Work Location:London, Ontario
[/vc_column_text][global-empty-space][vc_single_image image="26594" img_size="full" alignment="center"][vc_column_text]Start Date: TBD
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="26596" img_size="" alignment="center" css=".vc_custom_1651852455498{padding-top: -10px !important;}"][vc_column_text]Type of Work/Status: Full-time; Salary
[/vc_column_text][global-empty-space][vc_single_image image="26595" img_size="full" alignment="center"][vc_column_text]Reports to: Amanda Wolfe, VP Marketing
[/vc_column_text][/vc_column_inner][/vc_row_inner][/basic_container][/vc_column][/vc_row][vc_row][vc_column][basic_container container_size="container container-narrow"][global-empty-space][vc_column_text]Do Better. Work Better. Be Better.
At tbk, we lead brands to their next:
Their next brand that delights their customers and helps them acquire the right ones.
Their next marketing website that generates more of the right business.
Their next campaign that leads people with ease to connect with them.
Their next launch strategy that drives new expansion.
Their next backend platform that makes business easier and better.
And the same for brands, we lead tbk'ers to their next:
Your next opportunity to meet with some of the world’s best clients.
Your next chance to show a team of the best what you’re capable of.
Your next moment to focus on your career without sacrificing your personal life.
Your next ability to grow your career with senior mentorship and coaching.
Be your next at tbk.
tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to their next. For over a decade, our team of professionals have been helping brands successfully compete and grow. We drive results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It's no wonder why so many of Canada’s most trusted brands count on tbk to deliver exceptional work.
As tbk's Senior Marketing Strategist, you have a significant opportunity to directly influence our clients' business growth and success, applying your strategic skills in an environment where marketing, branding, and digital innovation come together. You'll be part of a dynamic team, where knowledge sharing and collaborative expertise are key, fostering an environment that not only drives client success but also your professional development. This position is an ideal step for those looking to combine their passion for impactful marketing with the opportunity to be part of a team that is committed to excellence and continuous learning in the fast-evolving digital landscape.
[/vc_column_text][global-empty-space][/basic_container][/vc_column][/vc_row][vc_row css=".vc_custom_1651844579331{margin-right: -25px !important;margin-left: -25px !important;}"][vc_column][basic_container container_size="container-fluid" bg_type="solid" bg_color="bg-primary"][global-empty-space][call-to-action title="Apply Now" bg_type="solid" bg_color="bg-primary" include_button="true" link="url:https%3A%2F%2Fwww.tbkcreative.com%2Fapply-now%2F"]Apply to Work at tbk
o[/call-to-action][global-empty-space][/basic_container][/vc_column][/vc_row][vc_row][vc_column][basic_container container_size="container container-narrow" bg_type="solid" bg_color="bg-secondary"][global-empty-space][vc_column_text]Why Work at tbk?
[/vc_column_text][global-empty-space][vc_row_inner][vc_column_inner width="1/3"][vc_single_image image="27009" img_size="" alignment="center"][vc_column_text css=".vc_custom_1651855216252{padding-top: -10px !important;}"]Group Benefits Health & dental
[/vc_column_text][global-empty-space][vc_single_image image="27016" img_size="full" alignment="center"][vc_column_text]Fridays Off in the Summer Paid fun in the sun
[/vc_column_text][global-empty-space][vc_single_image image="27012" img_size="full" alignment="center"][vc_column_text]Autonomy Culture of trust & ownership
[/vc_column_text][global-empty-space][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="27013" img_size="" alignment="center"][vc_column_text css=".vc_custom_1651855158607{padding-top: 10px !important;}"]Above Market Compensation Competitive salaries
[/vc_column_text][global-empty-space][vc_single_image image="27011" img_size="full" alignment="center"][vc_column_text]Flexible Work Schedule Root hours (10:00 a.m. - 3:00 p.m. EST)
[/vc_column_text][global-empty-space][vc_single_image image="27015" img_size="full" alignment="center"][vc_column_text]Team Spirit Social events & team building
[/vc_column_text][global-empty-space][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="27010" img_size="" alignment="center"][vc_column_text]Career Advancement Professional development, mentorship & promotions
[/vc_column_text][global-empty-space][vc_single_image image="27017" img_size="full" alignment="center"][vc_column_text]Work from Anywhere Hybrid work models
[/vc_column_text][global-empty-space][vc_single_image image="27014" img_size="full" alignment="center"][vc_column_text]Furry Coworkers Pet-friendly office & support for large vet bills
[/vc_column_text][global-empty-space][/vc_column_inner][/vc_row_inner][/basic_container][/vc_column][/vc_row][vc_row][vc_column][basic_container container_size="container container-narrow"][global-empty-space][vc_column_text]How Will You Be Successful in This Role
Maximize Client Impact: Efficiently and effectively utilize client marketing investments to achieve their business goals. Deep Industry Insight: Gain a profound understanding of our clients' industries to provide informed business recommendations. Collaborative Problem-Solving: Work closely with the team to devise solutions when clients face challenges or growth opportunities arise. Proactive Performance Management: Forecast and proactively report on client business goals, keeping a step ahead. Stay Informed and Innovative: Regularly update your knowledge of marketing trends and platforms to drive innovation.[/vc_column_text][/basic_container][/vc_column][/vc_row][vc_row][vc_column][basic_container container_size="container container-narrow"][vc_column_text]Responsibilities
- Develop and execute tailored marketing strategies to meet client objectives.
- Collaborate with directors, designers, writers, developers, and specialists to implement marketing plans.
- Produce detailed reports, strategy reviews, and future recommendations for our clients.
- Regularly review and analyze campaign performance, making data-driven decisions to optimize and improve strategy effectiveness. Establish and monitor key performance indicators (KPIs) to measure success and ROI.
- Conduct comprehensive market research to stay ahead of industry trends and gather insights that inform client strategies. This includes analyzing competitor strategies, identifying market opportunities, and understanding emerging consumer behaviors.
- Actively participate in monthly meetings, guiding decisions to maximize client investment and outcomes.
- Act as the primary strategic contact for key clients, building and nurturing long-term relationships. Ensure consistent communication and understanding of their evolving business needs and objectives.
- Regularly report on KPIs to the VP Marketing, contributing to the division's success.
- Lead in coaching, training, and knowledge sharing, fostering a culture of continuous learning.
- Stay ahead of marketing trends, sharing insights to propel company-wide innovation.
Skills Required
- Must have 5 years of recent agency experience
- 8+ years in marketing execution
- Demonstrated success in various marketing domains, including digital, traditional media, and social platforms.
- Post-Secondary education in marketing, digital marketing, business, or communications.
- Deep experience with Google Ads, Microsoft Advertising, StackAdapt, Meta, LinkedIn, etc.
- Exceptional skills in digital advertising planning and media buying.
- Proficiency in Google Analytics, Google Tag Manager, and Microsoft Office 365.
- Strong problem-solving and strategic planning abilities.
- Ability to think creatively and strategically to solve complex marketing challenges and drive successful outcomes.
- Solid grasp of business metrics and client objectives.
- Strong skills in building and maintaining client relationships, understanding client needs, and ensuring client satisfaction.
- Thrives in a dynamic, fast-paced environment.
- Demonstrated ability to mentor and develop team members, fostering a culture of continuous learning and professional growth
- Strong analytical skills coupled with excellent organizational and time-management abilities.
- Strong verbal and written communication skills, including the ability to present strategies and insights clearly and persuasively to clients and team members.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- High level of attention to detail in all tasks.
- Google Analytics, Google Ads, LinkedIn, Facebook Certifications are required
Apply to Work at tbk
o[/call-to-action][global-empty-space][/basic_container][/vc_column][/vc_row][vc_row][vc_column][basic_container container_size="container container-narrow"][vc_column_text]About tbk
tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.Realize your potential with a rewarding career at tbk.
[/vc_column_text][global-empty-space][/basic_container][/vc_column][/vc_row][vc_row css=".vc_custom_1651844673690{margin-right: -25px !important;margin-left: -25px !important;}"][vc_column][basic_container container_size="container container-narrow" bg_type="solid" bg_color="bg-secondary"][global-empty-space][vc_row_inner][vc_column_inner width="1/2" css=".vc_custom_1620747800225{margin-top: 10px !important;margin-bottom: 10px !important;}" offset="vc_col-md-4 vc_col-xs-6"][vc_single_image image="27037" img_size="" alignment="center"][vc_column_text]Melissa McInerney CEO & Chief Creative Officer, tbk
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text css=".vc_custom_1651844929159{padding-top: 20px !important;}"]"Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers!"[/vc_column_text][/vc_column_inner][/vc_row_inner][global-empty-space][/basic_container][/vc_column][/vc_row][vc_row][vc_column][basic_container container_size="container container-narrow"][global-empty-space][vc_column_text]