Job Description
Total Experience: 7+ years with at least 2 years in North American markets
Job Location: Raleigh / WFH / Remote
Notice Period:Within 30 days
Number of Positions:1
Bridgera is an IoT Integrator providing custom IoT software solutions for its clients. The position reports directly to the CEO and is overall responsible for strategizing, planning and executing all marketing activities.
The ideal candidate is passionate about digital marketing and has a flair for thinking out of the box to come up with effective marketing strategies that drive desired results. You need to be self-driven and happy to lead by example. You must possess a positive attitude, a tireless work ethic and an insatiable appetite for growth. You must be willing to work with offshore teams.
Role and Responsibilities
Leveraging the latest marketing techniques to increase Bridgera’s brand awareness and domain authority.
Primary Responsibilities:
- Work with management to define effective marketing campaigns and strategies for Bridgera’s service offerings (primarily IoT), including online and social media strategies
- Develop marketing plans and pragmatic solutions within budgetary constraints, that drive lead generation and customer acquisition
- Researching demand for Bridgera’s services and solutions.
- Participate in development of pricing strategy for Bridgera services.
- Evaluate effectiveness of various marketing campaigns.
- Monitor competitor services and marketing strategies, market economics, competitive drivers, etc.
- Oversee and evaluate market research.
- Participate in review of market assessment of current and potential new services / solutions and partnerships.
- Manage marketing budget.
- Evaluate competitors.
- Hands-on with creation of various marketing collaterals including social media posts, blogs, white papers, e-books, newsletters, website layout and content.
- Ability to drive SEO, PPC activities and creation of videos, infographics and presentations
- Gather and analyze customer insight
- Lead all areas of content generation and production across all media platforms
- Help Develop Marketing Collaterals, ranging from web content to presentations, webinars, white papers, case studies & event participation material
Required Skills and Traits:
- Excellent communication and decision-making skills
- Organizational skills and effective time management to succeed in a semi-autonomous, fast-paced environment
- Familiarity with online content marketing and social media development strategies
- Eye for details with ability to quickly adapt to change and new tools / techniques
- Highly accountable and professionally ethical.
- Willingness to work in US time zone business hours.
Required experience:
- Prior experience as marketing manager with IT / IoT services companies will be preferred
- Bachelor’s Degree in Marketing, Business Administration, Communications or related field
- 7+ years in marketing and promotion, with at least 1 year work experience with offshore teams
- Excellent communication and decision-making skills
- Experience with On-Page and Off-Page Optimization, link building, listings, keyword analysis, competitor analysis and Content Optimization
- Familiarity with online content marketing and social media development strategies
- Comprehensive knowledge of Google Analytics, Microsoft Clarity, and Salesforce CRM
- Ability to quickly adapt to change
Compensation:
- Attractive base salary depending on experience
- Quarterly performance linked bonus
About BRIDGERA
Bridgera is a custom software services company that specializes in developing and managing custom business applications ranging from web and mobile apps to specialized ERP and IoT solutions. We are headquartered in Raleigh, North Carolina, USA with Offshore Delivery Centers in India. We are an entrepreneurial organization that rewards excellence, initiative, and pride of ownership. Our diverse workforce and inclusive work culture strives to bring out the best in our teams. We take pride in our long-standing relationships with both clients and employees.
Life @ BRIDGERA
AtBridgerawe believe in bringing out the best in each team member. We are passionate about service delivery excellence and strive to create a work environment where we all enjoy what we do. We have a reputation for being highly responsive, transparent and results oriented. Our work ethic is simply captured in this phrase: “Think like the Client”. We do not micro-manage. However, we are particular about being reachable and available to our teams and clients, and ensuring we are meeting our commitments on time with desired quality.
Bridgerais committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.Bridgerais also committed to compliance with all fair employment practices regarding citizenship and immigration status.