Job Description
Hi there! Thanks for stopping by
Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! We’re seeking a Senior Marketing Automation Specialist to join our Performance Marketing team in Montreal.
The Senior Marketing Automation Specialist is a technical expert responsible for the implementation and optimization of automated written marketing global initiatives for Lightspeed. They will play a key role in supporting the region's needs and ensuring that strategies are optimized based on provided insights.
What you’ll be doing:
- Serve as a subject matter expert, providing guidance, coaching, and delegation to Marketing Automation Specialists in all aspects of Email Marketing and in-app messaging.
- Collaborate with our internal stakeholders to orchestrate, oversee, and enhance email campaigns that drive our business objectives.
- Leading the development and execution of email marketing programs, including audience segmentation, A/B testing, deployment, and ongoing optimization.
- Efficiently oversee and coordinate across multiple regions and business verticals to ensure timely and relevant communications.
- Develop, launch, and manage operational and marketing messages for leads and existing customers through our website and in-app messaging, utilizing our chat software (Intercom).
- Oversee the utilization and effectiveness of our marketing automation tools, ensuring they are leveraged to their full potential to drive campaign success.
- Collaborate with key stakeholders to define key performance indicators (KPIs), create detailed reports, and analyze the performance of email campaigns to inform future strategies.
- Manage the email database to ensure full compliance with GDPR, CASL, and other privacy regulations, maintaining the highest data integrity and security standards.
- Work with data sets to create segments, perform queries, and generate reports that enhance campaign targeting and effectiveness.
What you need to bring:
We’re a team of 50 people located in North America, Europe and Asia-Pacific. Our team is responsible for developing and executing campaigns to drive customer acquisition, retention and engagement.
We're looking for a candidate who has experience with the following:
- 5+ years of experience in marketing automation or email marketing
- Hands-on experience creating and maintaining batch messages, automation workflows and triggers with enterprise-level ESPs and CRMs (Pardot, Hubspot, Salesforce, Intercom)
- Excellent teamwork skills, with the ability to partner with key stakeholders in achieving collaborative goals
- Proficient in Excel and Google Sheets
Even nicer if you have:
- Proficiency in SQL for data manipulation and reporting
- Experience working in Tech/SaaS companies
We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!
What’s in it for you?
Come live the Lightspeed experience...
- Ability to do your job in a truly flexible hybrid environment (3 days/week in the office);
- Genuine career opportunities in a company that’s creating new jobs every day;
- Work in a team big enough for growth but lean enough to make a real impact.
… and enjoy a range of benefits that’ll keep you happy, healthy and (not) hungry:
- Lightspeed RSU program (we are all owners)
- Flexible working policy; 3 days per week in the office
- Health insurance
- Health and wellness benefits
- Possibility for transit fees to be covered
- Paid leave assistance for new parents
- Linkedin learning
- Volunteer day
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