Job Description
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Location:
Toronto, ON, CA, M5J 2V5 Vancouver, BC, CA Edmonton, AB, CA Calgary, AB, CA
Jobs by Category: Sales and Marketing
Job Function: Marketing
Status: Full Time
Schedule: Regular
Description
Join our team and what we'll accomplish together
Join the Customer Base Management team and be the envy of all your family and friends!
Your responsibilities as a Senior Marketing Manager will include making strategic decisions related to churn and retention for high-risk cohorts of TELUS and Koodo customers in short, medium, and long-term horizons. These decisions will be informed by insight analysis, market context, and organizational direction. Additionally, you will be responsible for innovating the onboarding journey for new mobility customers across both TELUS and Koodo.
If you’re entrepreneurial, excited to work with an engaged and collaborative team, and if you value ownership, outcomes, curiosity, iteration and celebration, then this is the team for you! As a Senior Marketing Manager, you will play a key role in developing strategies and working with a high-performing team that will drive profitable outcomes within the Koodo and TELUS bases, and have a seat at the table for executive-focused strategic discussions and decisions.
What you’ll do as Senior Marketing Manager, Base Management
- Own strategic roadmap for high-priority TELUS and Koodo consumer wireless cohorts, such as multi-sub, M&H, and Bring-it-back segments. Build out short, medium and long-term 4P strategies to drive positive churn and renewal outcomes, while minimizing cost and re-rate
- Develop onboarding strategy for net new TELUS and Koodo consumer wireless customers to future insulate customers and drive upsell/cross-sell benefits
- Act as wireless marketing liaison to adjacent product teams (e.g. Stream+, Koodo Internet, etc …) to assist with communication and net benefit optimization into the TELUS and Koodo bases
- Create and present business cases, governance, reporting, and KPI frameworks for the churn and renewal strategies
- Develop and present post-mortem analyses for the projects you work on and provide insights and recommendations for changes to improve ongoing performance
- Communicate strategies and updates on a regular basis to Senior Leadership across the Consumer team
- Work closely with the rest of the base management team and various pricing, strategy & planning, channel and CE stakeholders to develop strategies, including the establishment of core team governance
#LI-REMOTE
Qualifications
What you bring
- You’re transparent, reliable and have a positive attitude
- You’re curious to understand the dynamics of the business; you can define business problems while investigating clear paths to inform and arrive at actionable decisions that balance customer and business outcomes
- You're willing to challenge the status quo, an analytical thinker who understands, analyzes and optimizes complex business problems, issues and challenges. You provide thoughtful recommendations that link back to specific business problems and goals
- You’re a persuasive communicator who is clear, concise and articulate in all aspects of communication
- You manage stakeholder communications well, including to members of cross-functional leadership groups
- You’re a self-starter who thrives in a fast-paced, changing environment, has a strong sense of ownership, and is excited to contribute to a fun and collaborative work environment
Great to Haves
- Don’t have everything you think we need for ‘what it takes’? Don’t let that dissuade you
- Attitude, motivation, and a willingness to learn and collaborate are the most important things we are looking for. So now if you think you have what it takes, please apply
Performance Bonus or Sales Incentive Plan: 15%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:
- Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
Sales and Marketing
Help us, help our customers make a real connection
We are honoured to be recognized
$14.7 billion
TELUS’s annual revenue
$4.8 billion
The brand value that TELUS brings
12
Consecutive years our annual dividend payment has increased
Accessibility
TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.
We offer accommodation for applicants with disabilities, as required, during the recruitment process.
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