Job Description
Be Limitless, Go Electric, High Torque
About Acel Power:
ACEL Power is a trailblazer in marine innovation. Our vision is to be the global leader in marine electrification and digitalization. Voted as the most sustainable start-up in B.C. by New Ventures BC in 2022, we are committed to advancing sustainable solutions and redefining the future of marine mobility. Learn more at www.acelpower.com
Acel Poweris seeking an exceptional data-driven and strategic Senior Growth Marketing Manager, to join ACEL’s marketing team. You'll be responsible for leading the development and execution of lead generation strategies across all channels. In this role, you'll leverage data and experimentation to optimize the customer journey and drive customer acquisition, retention, and engagement.
Why work for ACEL Power?
- Deeply committed to sustainability
- Innovator and Disruptor in the Marine Industry
- Start-up environment.
- Plenty of scope to develop and take ownership within your role.
- Competitive annual salary commensurate with experience.
What You Get To Experience
Demand Generation
- Develop and implement multi-channel programs working with the marketing team to execute a comprehensive demand generation strategy to grow our boat builder and dealer network.
- Conduct market research and competitor analysis to identify opportunities for growth and differentiation.
- Drive brand positioning and messaging, ensuring consistency across all marketing channels.
- Sponsorship programs as required
Advertising Management
- Create, manage, and optimize digital marketing campaigns to maximize ROI and ensure effective targeting and budget utilization.
- Utilize SEO tools to enhance website visibility, improve search rankings, and drive organic traffic and optimize SEO
HubSpot Management
- Leverage HubSpot for inbound marketing and lead generation.
- Support Sales with email marketing campaigns, lead nurturing workflows, and marketing automation.
Content Calendar Management
- Work with Content Manager and Social Media Coordinator to plan, develop, and manage a content calendar to ensure a consistent and strategic content output across all digital channels.
- Update Website content
Analytics and Reporting
- Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns.
- Provide regular reports with actionable insights and recommendations for improvement.
- Stay up-to-date with industry trends and emerging marketing technologies, recommending innovative strategies to stay ahead of the competition
- Manage marketing budgets and allocate resources among projects
About You
- Proven track record of developing and executing successful growth marketing strategies that drive business growth.
- Strong understanding of digital marketing channels (SEO, SEM, social media, content marketing, email marketing, etc.) and their unique strengths.
- Expertise in marketing analytics and data-driven decision-making.
- Minimum 5-7 years of experience in lead generation.
- Excellent communication, presentation, and interpersonal skills.
- Leadership experience and the ability to work with cross-functional teams.
- Prior experience in the marine industry or technical background or passion for boating is a strong asset .
At Acel Power., we don't just offer you a job; we offer you an opportunity to grow, learn, and challenge yourself every single day. We provide a vibrant, collaborative work environment where your ideas are valued, your contributions recognized, and your career path supported. You will be rewarded with a competitive salary and the chance to be part of an extraordinary team that is shaping the future.