Job Description
Overview
Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
We’re looking for a
Senior Manager, Brand Marketing
to own and scale Relay’s content marketing and social strategy. You’ll bring strategic storytelling, creative instinct, data-driven decision-making, and an audience-first approach to help define how Relay shows up for our customers and prospects. You’ll build and manage a high-performing team that drives brand awareness, organic traffic, and brand reach—while deepening audience engagement through our owned channels.
As a cross-functional connector, you’ll partner with product marketing, performance marketing, and design to bring cohesive storytelling to life across the customer journey. You’ll collaborate with Relay’s leadership team to shape how content marketing fuels business growth, from building awareness and brand affinity to driving education, trust, and lead generation. You’ll shape Relay’s voice in the fintech space, turning insights into stories that inspire, educate, and build trust with small business owners. You bring curiosity, creativity, and resilience to everything you do – balancing strategic vision with hands-on execution, blending data with intuition to drive meaningful growth, and thinking beyond the playbook to bring bold new ideas to life. And above all, you’ll champion Relay’s mission, values, and voice, serving as an internal storyteller and educator who brings our brand to life.
What You’ll Be Doing
Own and evolve Relay’s content and social strategy, defining the long-term vision for how we engage audiences, drive AEO/SEO results, generate high-quality leads, and differentiate our brand through world-class storytelling and education
Build scalable systems and frameworks for content, social, and creative execution, ensuring teams have the tools, processes, and structures needed to deliver impactful work efficiently
Lead the ideation and development of flagship content marketing initiatives—such as research reports, educational programs, and content series—that position Relay as a thought leader and deepen our relationship with small business owners
Lead and mentor a talented team of marketers (including Content Marketing Managers and Social Media Manager), helping them grow their craft, set strong strategies, and execute with excellence
Define and track key metrics to measure brand and content performance, championing a data-informed culture
Lead major brand and content projects from concept through delivery, managing timelines, stakeholders, and priorities to bring complex, high-impact initiatives to life
Stay ahead of cultural and market trends, continuously identifying new opportunities for differentiation through content formats, platforms, and storytelling approaches
Who You Are
You have 7+ years of experience in brand and/or content marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment
You’re a strategic, big-picture thinker who can translate creative vision into scalable systems, frameworks, and measurable outcomes
You have a proven track record of building and scaling content and social functions, balancing creativity with data-informed decision-making
You’re a dedicated leader and mentor, passionate about growing others, giving thoughtful feedback, and empowering your team to take ownership
You’re an organized and detail-oriented project manager who can oversee multiple complex initiatives while balancing strategic oversight with operational excellence
You have a deep understanding of brand storytelling and how to build connection, trust, and credibility with audiences over time
You have deep experience managing agencies, freelancers, and cross-functional teams
Bonus Points
You have a background in developing content to support brand campaigns, thought leadership reports, or large-scale editorial programs
You have experience working with brands that focus on small business owners/creators/entrepreneurs
You have led creative projects that span multiple formats (written, visual, video, live)
You are familiar with marketing analytics, brand tracking, or content performance reporting tools
Our Commitment to You
Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
Comprehensive health benefits: full health benefits from day one, with flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
Flexible vacation and time off: 15 vacation days and 5 flex days, plus an extra week of office closure during the end-of-year holidays.
Parental leave with top-up: 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, for birthing, non-birthing, and adoptive parents.
Hybrid work environment: at our Toronto office three days a week, with lunch, snacks, and beverages provided.
Dog-friendly space: our office is floof-friendly.
Personal and professional growth: ongoing feedback, mentorship, and coaching to support your growth and success.
Top-tier equipment: Mac-first company with equipment to produce your best work.
Social connection: two annual company-wide get-togethers, quarterly team events, happy hours, and networking opportunities with industry leaders.
The Interview Process
Stage 1: 45-minute Google Meet video call with a Talent team member
Stage 2: 60-minute Google Meet video call with the Director, Brand
Stage 3: 60-minute in-person interview with a Leadership team member
Stage 4: Take-home case study followed by a 60-minute Google Meet with the Marketing team
Why Relay Might Be the Perfect Fit For You
You push relentlessly for reinvention: you’re driven to improve and drive change.
You crave autonomy: you’ll have freedom to solve big challenges.
You own your work: you take pride and responsibility for outcomes.
You seek growth: you embrace change and new terrain to create something better.
You care about impact: you measure success by results, not recognition.
You thrive in complexity and ambiguity: you tackle problems without a playbook.
You seek feedback: you value directness, clarity, and honest dialogue.
You’re here for more than a job: the mission to help small businesses thrive matters to you.
Our Promise
We’re driving real change for small business owners, powered by remarkable people. At Relay, you’ll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. We empower each team member to make big decisions, ask tough questions, and take risks that lead to work we’re proud of.
What’s Important To Us
We encourage applications from diverse backgrounds and perspectives and are committed to equal opportunity employment. We will work with applicants to provide accommodations during the hiring process. For compliance, offers are conditional upon a successful background check and employment verification.
Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check & employment verification through Certn.
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