Job Description
YOUR ROLEYou will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly.You have drive and a passion for results which allows you to thrive in an extremely fast-paced, dynamic environment. You are a team player and email marketer who understands consumer psychology and the need for quality content and messaging.You must be passionate about being hands on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action. You thrive on success and the impact that your work has on consumers as well as the impact to the business: Revenue, Life Time Value (LTV), and Revenue per User (RPU).SUCCESS LOOKS LIKEOptimizing and expanding our automation set for prospective and existing investors to create more of a “one-to-one” experience, as well as generating a flywheel of testing and feedbackDeveloping thoughtful and sophisticated omnichannel campaigns across email and push notificationsOwning the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program, flagging trends and offering solutions to make the whole lifecycle and marketing team betterPartnering with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESP to support easy creation of highly personalized commsActing as a leader of email code by debugging other teammates’ work and keeping up to speed with the latest trends and platformsWHAT YOU NEED TO SUCCEED4-6 years of email marketing/remarketing experienceExtensive experience in the performance marketing/lead generation industryProven experience delivering on department and/or company level key resultsHighly analytical and hands-on expertise with data using primarily first party dataExperienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc.Effectively grown and scaled messaging revenue in previous companiesStrong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performancePossess an insatiable curiosity and drive to winNICE TO HAVESExperience with SMS and Push Notifications is highly desirableA strong understanding of deliverability drivers#J-18808-Ljbffr