Job Description
Senior Content Strategist & WriterContinuing ContractCrofton House School offers a girl-centred learning environment for students from Junior Kindergarten to Grade 12. Here, every day students are motivated to strive for their best selves, embracing academic challenge and diverse experiences, guided by staff who know them and believe in them.Bound by our belief in the power of girl-centred education, Crofton House School fosters a strong sense of community among educators, staff, students and families. Here, everyone can contribute to the strength of our school– including you.We offer extensive professional development opportunities, competitive compensation and a comprehensive benefits package. Our 10-acre campus provides modern facilities, as well as beautiful outdoor spaces and a daily connection to nature.Reporting to the Director, Communications & Marketing, the Communications Specialist (Senior Content Strategist & Writer) is a key member of this dynamic team. You are an integral part of telling the Crofton House story and responsible for organizing, writing and delivering content for various channels to both internal and external audiences. In addition, you will support the Communications Manager with email communications and to ensure the Crofton House website is dynamic and up-to-date. This role has an opportunity to participate in our Flexible/Remote work plan (up to two days per week).Key Accountabilities/Responsibilities:Support the delivery of high-quality, strategic and engaging content across the organization, from original storytelling in magazines and blogs, to web and social media content and marketing copy, and succinct operational communicationsAssist with the development of the annual communications plan to support the strategic direction and priorities of the SchoolSupport the School’s social media channels by creating relevant, high-quality content related to target audiences and including student voice; overseeing the development and implementation of a social media strategy and calendarSupport email communications and newsletter creation using email platform and HTML templatesDevelop and maintain content for the school website, ensuring it aligns with strategic priorities of the school and current offeringsSupport content placement on the website using WordPress and standard HTML/CSS practicesSupport internal and external communication, marketing, and other related projects for internal and external audiences, working with the Communications & Marketing Director and ManagerOther duties assigned as requiredMinimum Qualifications:B.A. or Diploma in Journalism, Communications, English or equivalentMinimum of five years of progressively related experience in the field of communications, journalism, or marketingSkills/Competences:Excellent writing and copy editing skills, with the ability to write persuasive, engaging content adapted across a wide variety of platforms and mediaPassion for storytelling and developing creative content and interview-based articlesAbility to conduct independent research and gather background material to inform content development and collaborate with other areas of the school to develop content and storiesRefine and implement a consistent brand voice and tone - ensuring all written materials meet industry standards (CP Style guidelines) and CHS style guide, and integrate consistent messagingAbility to clearly communicate complex information using plain and relatable languageAbility to fact-check and proofread materials for grammatical and material accuracyAbility to work closely with internal and external partners in planning and implementing communication strategies, providing communications advice, and facilitating problem-solvingAbility to balance multiple priorities, and prioritize and deliver projects on deadlinesDemonstrated track record of writing ability and high-quality communications workExcellent interpersonal skills with ability to build relationships with students, staff, parents and wider CHS communityProactive and flexible, self-motivated, able to work independently and as part of a teamStrong working knowledge and proven ability to work effectively with social media platformsAbility to use sound judgement, tact and discretion in dealing with sensitive or confidential issuesExperience with Google suite and Mac computersExperience in the use of Content Management System, HTML, CSS and email campaign systemsEmployment and Application Details:This role is scheduled to start in mid-August.Employees of Crofton House School receive competitive compensation and support for professional, educational and leadership development. Please note that applicants must be able to legally work in Canada. Applications will be reviewed as soon as they are received.Compensation: $74,000 - 83,000 depending on experience and education level. Please include the following with your application:A cover letter and current resume that outlines exact dates of employment, the organization, job title and responsibilities. If you have gaps in your employment history, please advise as to why.Please clearly identify your educational background and history of professional development related to this position. Apply online at www.croftonhouse.ca/careers . We thank all candidates in advance. We will, however, contact only those selected for an interview. No phone calls, please.About Crofton House SchoolCrofton House School offers a girl-centred learning environment for students from Junior Kindergarten to Grade 12. Here, students are motivated to strive for their best selves, embracing academic challenge and diverse experiences, guided by staff who know them and believe in them.Our approach supports the whole girl in her social, emotional, physical and intellectual development. Guided by the School’s values of courage, creativity and citizenship, students are able to discover and pursue their own paths, developing the confidence and capacity to thrive and positively influence the world around them.Established in 1898, Crofton House has a long history of girl-centred education. Today, the School has over 900 students and almost 200 staff members learning, working and playing on our 10-acre campus in Vancouver.