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Job Description
Are you collaborative, resourceful and highly organized? Do you enjoy developing relationships with influential stakeholders? If yes, this could be your next opportunity!
Working with one of the top financial clients this role calls for a SeniorCampaign Analyst - ITAM & Database Marketing who will be responsible for implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders. The successful candidate will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root-cause analysis.
Responsibilities:
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Working with one of the top financial clients this role calls for a SeniorCampaign Analyst - ITAM & Database Marketing who will be responsible for implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders. The successful candidate will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root-cause analysis.
Responsibilities:
- Develop and execute direct-to-consumer campaigns:
- Review and analyze campaign business requirements and produce Technical Implementation Plans
- Prepare customer lists with a campaign management toolset to meet the requirements of documented technical requirements
- Build potentially recurring campaigns with automation in mind and automate campaigns as required
- Identify issues and make recommendations for campaign improvement
- Manage project timelines and key deliverable dates
- Establish a two-way working relationship with internal partners and proactively communicate project status updates to the Campaign Production Manager, Leads Manager, Measurement Analysts and Product & Marketing business partners
- Conduct campaign technical audits and review data output to ensure accuracy
- Support the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements, is complete and available for execution by internal systems and external vendors
- Ensure campaign requirements have documented business partner approval before file development and execution.
- Make recommendations to streamline, enhance and improve overall operations
- Engage in knowledge transfer with other Campaign Analysts to ensure projects are transferable
- Troubleshoot critical issues, as required, to ensure the lead generation cycle remains on track and provide the required support to Campaign Managers
- Contribute to campaign definition documentation and template library to support standardization of customer data extracts
- Act as a project leader for small to medium-sized projects
- Minimum 3 years of campaign or database marketing experience
- Working knowledge of customer relationship management, campaign design and development
- Solid and proven background in business process improvement
- Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives
- Knowledge of the financial services industry preferred
- High level of proficiency in SAS, SQL, Unica Campaign or equivalent
- Can translate business strategies into technical requirements
- In-depth analytical and problem-solving skills
- Possess excellent interpersonal skills, and have proven written and verbal communication skills
- Solid organizational and time management skills and ability to multi-task
- Ability to prioritize, handle multiple tasks, and quickly shift between competing and sometimes conflicting priorities in a high-pressure, fast-paced environment
- Manage expectations and multiple complex projects simultaneously
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