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Job Description
SALESFORCE MARKETING CLOUD DEVELOPER
Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.
Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.
Job Summary
As a member of Digital Development you will work closely with the E-commerce and Product teams as well as System Integrators and will be responsible for implementing custom solutions on the GDI SFMC instance. We integrate with a number of third-party apps and you will get to expand your business toolset while actively solving for our fast-changing business needs.
Responsibilities
You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.
Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.
Candidates that are retained will be called for an interview.
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Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.
Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.
Job Summary
As a member of Digital Development you will work closely with the E-commerce and Product teams as well as System Integrators and will be responsible for implementing custom solutions on the GDI SFMC instance. We integrate with a number of third-party apps and you will get to expand your business toolset while actively solving for our fast-changing business needs.
Responsibilities
- Leverage MCP (Interaction Studio) coupled with your expertise in web technologies (HTML5, CSS, SPA) to deliver a unified customer experience across all touch points;
- Design visually appealing and responsive email/SMS/Push templates using HTML and CSS, adhering to best practices for email deliverability and rendering across devices;
- Utilize AMPscript to personalize email content, creating dynamic content blocks, and implementing conditional logic for tailored user experiences;
- Plan, document, and execute IP warming activities and ensure optimal IP reputation scores across the brands;
- Create, configure, and manage Data Extensions to store customer data and enable targeted segmentation;
- Develop SQL queries within Automation Studio to extract and transform data from various sources, supporting personalized email content and dynamic campaigns;
- Action metrics into insightful analyses that drive change and campaign performance;
- Ensure data security, integrity, and compliance while handling sensitive customer information during integration;
- Perform thorough testing of marketing campaigns prior to go-live;
- Provide on-call availability during peak retail business periods.
- Bachelor's degree in Computer Science, Information Technology, Marketing, or related field or equivalent work experience;
- Minimum 3 years of Salesforce Marketing Cloud development and implementation experience;
- Minimum 1 year of experience serving personalized content using Interaction Studio (MCP);
- Proven experience in designing visually appealing email templates using HTML and CSS;
- Proficiency in AMPscript/JavaScript or similar language for dynamic content personalization and conditional logic in emails;
- Knowledge of web and mobile technologies such as HTML5, CSS, and SPA;
- Familiarity with email rendering challenges and best practices for optimal deliverability;
- Strong SQL skills for developing queries and data manipulation within Automation Studio;
- Familiarity with campaign program metrics such as conversion rate, open rate, sub/unsub rate, bounce rate, IP reputation, and deliverability;
- Familiarity with CASL, GDPR, and the regulatory surrounding customer data in North America and Europe;
- Excellent communication skills to maintain tight alignment with business stakeholders;
- Proactive problem-solver with a go-getter attitude.
- Experience working with Marketing Cloud Intelligence (Datorama);
- Experience working in a fast-paced retail organization;
- Salesforce Marketing Cloud Administrator, Developer, and/or Email Specialist certification.
You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.
Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.
Candidates that are retained will be called for an interview.