Job Description
Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.
About the Position:
The Sales & Marketing Director is a vital member of the leadership team and is responsible for working directly with the VP Sales & Marketing, Equiton Developments. They will be responsible for developing and executing all aspects of sales for development projects from inception to completion. This position leads the Equiton Developments Sales and Marketing team and oversees key external marketing initiatives. The sales & marketing director will take a proactive and strategic approach to ensure the success of all pre-construction projects under Equiton Developments.
Key Functions and Responsibilities:
- Design and implement relevant sales and marketing programs for new home condo sales to achieve sales and revenue targets
- Define target markets and develop applicable strategies and pricing models
- Be well informed about and prepare research and competitive analysis on the new home sales market (both local and broad) and competing projects (both existing and pending)
- Assist with the development and implementation of marketing and communication programs including corporate branding, site specific branding and marketing materials
- Oversee marketing budget spend, revenue achievement strategies, various consultants and marketing partners, office and site staff and broker relationships (including contract negotiation where required)
- Ensure the sales team is fully resourced and well-directed, with clear guidelines to their own job responsibilities, and are provided with full support in achieving these, in terms of communication, training and development, and the organization of the department’s workload
- Create and deliver sales presentations to homeowners, brokers, consultants, management. Oversee events and promotional programs
- Negotiate sales transactions and promote mortgage assistance arrangements for all sales, ensuring FINTRAC compliance
- Work with various departments to develop and maintain a positive client experience throughout the new home purchase and ownership process (sales, option and finishing selection and after-sales service program). Coordinate efforts with the firm’s corporate marketing and communications group.
- Set process and standards for achieving Customer Service performance goals and satisfaction
- Develop and organize workshops, meetings, events for publicity and for homeowners for education, awareness, and fundraising, as well as oversee awards submissions to various platforms.
- Oversee sale office production and assist as necessary with sales events.
Required Skills and Abilities:
- Strong attention to detail and knowledge of legislative requirements (Tarion and condo sales)
- Comfortable working in a fast-paced environment, with tight deadlines
- Client centered & focused
- Excellent interpersonal skills with the ability to effectively communicate with all levels of the company and public
- Strong leadership capabilities while being a team player
- Self-Motivated, works independently and takes initiative
- Forward thinking, proactive, “can do” approach
- Excellent knowledge of Sales software systems (SaleFish), email marketing systems, and MS Office
- Excellent database, analytics, budgeting, and reporting skills
- Strong organizational skills and ability to multitask
Education and Experience :
- 15+ years Sales and Marketing management experience in new home condo sales
- Licensed by RECO is considered asset
- Post-secondary education in Business, Marketing, or a related discipline
Our Commitment to Diversity, Equity and Inclusion :
In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.
Our Core Values:
Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.
Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.
Offering the highest level of professional expertise, quality service and knowledgeable insights.
We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.
Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.
Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.
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