Job Description
The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attentionto our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’sService and Selling Models, creating a positive first impression, building on-going customer relationships through apersonalized experience, and leaving a positive, lasting impression.SALES FLOOR:Understands organizational objectives and makes decisions that align with Company prioritiesTakes ownership and is committed to delivering results, while remaining actively aware of personal andstore metrics; and creates personal sales and clienteling strategies in partnership with the managementteam.Creates short- and long-term strategies to achieve personal metrics and performance goalsTakes ownership of personal survey results and creates plans to improve and overcome areas of opportunityRepresents Coach as a brand ambassadorDemonstrates Coach’s Selling and Service expectations at all timesUnderstands changes in local market with potential impact on business performance and supports theexecution of local sales strategies and tacticsDrives business through sales strategies, clienteling, sourcing new customers and maintaining on-goingproductive relationships with customersCreates positive impressions with customers by bringing best self to work through attire consistent withCoach’s Guide to StyleBuilds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strongknowledge of competition.Provides in-depth product knowledge, including features, benefits, current offerings, and overall productvalue.Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.Discusses product features and builds the sale by leveraging cross-selling skills and abilities.Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needsSensitive to customers’ needs and tailors approach by reading cuesAttends to the unique and individual shopping needs of each customer.Works with multiple customers simultaneously and breaks away as appropriateFollows up with customers consistently and genuinely to influence/close the saleFlexes personal selling techniques to contribute to overall store financial resultsBuilds lasting and loyal relationships with customersLeverages Coach’s tools and technology to support relationship building and clienteling effortsCreates enthusiasm and positivity for a shared vision and missionPromotes and endorses a team selling environmentFosters an environment of teamwork, trust and collaboration with internal and external customersRemains solution oriented; is adaptable and flexible to changing business and store needsWelcomes feedback and adapts behaviors as appropriateMaintains a calm and professional demeanor at all timesOPERATIONS:Ensures all daily tasks are completed without negatively impacting service or Coach standardsCompletes daily operational tasks including maintaining store (sales floor and backroom), cash wrap andvisual merchandising to Coach standards consistently and in a timely mannerMaintains a clean and tidy selling floor at all timesAdheres to all applicable retail policies and procedures including POS, Operations and Asset ProtectionproceduresReplenishes inventory on sales floor as neededSupports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor,maintains strong organizational standards as it relates to product both in the stockroom and on the salesfloor.Supports cash-wrap when needed to process purchases, returns, and exchanges.Efficiently processes customer transactions: Purchase, Return, Exchange, Found Order etc.Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintainsstrong organizational standards and maintains visual merchandising expectations.Competencies required:Drive For Results: Can be counted on to exceed goals successfully. Is consistently one of the topperformers. Very bottom line oriented. Steadfastly pushes self and others for results.Customer Focus: Is dedicated to meeting the expectations and requirements of internal and externalcustomers. Gets first hand customer information and uses it for improvements in products and services.Acts with customers in mind. Establishes and maintains effective relationships with customers and gainstheir trust and respect.Creativity: Comes up with a lot of new and unique ideas. Easily makes connections among previouslyunrelated notions. Tends to be seen as original and value-added in brainstorming settings.Interpersonal Savvy: Relates well to all kind of people up down and sideways. Inside and outside theorganization. Builds rapport. Builds constructive and effective relationships. Uses diplomacy and tact. Candiffuse even high tension situations comfortably.Learning on The Fly: Learns quickly when facing new problems. A relentless and versatile learner. Open tochange. Analyzes both successes and failures for cues to improve, experiments and will try anything to findsolutions. Enjoys the challenge of unfamiliar tasks. Quickly grasps the essence and underlying structure ofanything.Perseverance: Pursues everything with energy, drive and a need to finish. Seldom gives up on anythingbefore finishing, especially in the face of resistance or setbacks.Dealing with Ambiguity: Can effectively cope with change. Can shift gears comfortably. Can decide to actwithout having the total picture. Does not get upset when things are up in the air. Doesn’t have to finishthings before moving on. Can comfortably handle risk and uncertainty.Additional RequirementsExperience: 1- 3 years of previous sales experience, preferably in a luxury retail service environment. Possessescurrent knowledge of fashion trends and competition in the marketplace.Education: High school diploma or equivalent; college degree preferred.Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop,Mobile POS and Internet), utilize walkie talkie, understand and read price and product release sheets.Physical: Ability to execute at a fast pace. Ability to communicate effectively with customers and team. Ability tomaneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required. Ability tofrequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to processproduct shipment/transfersSchedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexibleschedule, including nights, weekends, and holidays high retail traffic and sales days including but not limited to theday after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.).Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustivelist of all performance requirements.Tapestry, Inc., parent company of the Coach brand, is an equal opportunity and affirmative action, employer and wepride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring,promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’squalifications as they relate to the requirements of the position under consideration. These decisions are madewithout regard to age, sex, sexual orientation, gender identity or expression, genetic characteristics, race, color,creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy,or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com