Job Description
ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers, and smartphones.ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, IF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune’s World’s Most Admired Companies.DESCRIPTIONReporting to the Manager of Channel Marketing, the Retail Senior Channel Marketing Specialist for the System Business Group drives winning marketing programs to increase ASUS’ market share in Canada. The Retail Senior Channel Marketing Specialist will be responsible for developing and executing marketing strategies for various retail channels. The Retail Senior Channel Marketing Specialist will work closely with sales, product management, channel partners, marketing, and other cross-functional teams to drive brand awareness, revenue and increase market share for the company; drive, grow and expand B2C sales through programs, MDF activities, joint promotions, training/events, and other opportunities.ResponsibilitiesThe responsibilities and essential job functions include but are not limited to the following:Develop and implement in-store marketing strategies and initiatives to increase foot traffic, drives sales, and enhance brand visibility within the retail channel.Manage and execute the cross-functional implementation of the channel marketing planWork closely with the creative team to develop compelling visual merchandising displays, signage, and POS materials that align with ASUS brand guidelines.Train and educate retail store staff on new products, promotions, and marketing initiatives.In-store channel marketing execution and optimization including merchandizer management, and quality control management.Liaise with ASUS team members and various business partners to ensure ASUS Creative is compliant with partner funding requirements.Conduct periodic reviews of the budget plan, adjusting and revisions as needed to align with changing business priorities and market conditions.Monitor and evaluate the performance of in-store marketing campaigns, promotions, and visual merchandising efforts. QUALIFICATIONSRequired Skills & AbilitiesA clear understanding of brand marketing strategy and 360-degree marketing tactics.Team player with the ability to collaborate effectively with various stakeholders and build business partnershipsKnowledge of the process and creation of merchandising solutions in-store and onlineUnderstanding the channel, the technology ecosystem, and working knowledge of the fundamentals of technology preferredAbility to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlinesPositive, results-oriented attitude and a love of learning new thingsFluent in EnglishRequired ExperienceBachelor's Degree in a related field2-5 years of marketing experience working in a fast-paced marketing environment, preferably in the PC/gaming industry or agency experience.Proven experience in retail marketing, preferably in a similar in-store channel marketing role.Flexibility to travel to retail locations as needed.Experience in consumer electronics or PC industry is a plusAbility to work independently and set priorities while being a team playerApplicationWe thank all applicants for their interests but only selected candidates will be contacted for an interview.ASUS is compliant with the Accessibility for Ontarians with Disabilities Act, 2005 , and recognizes its obligation to provide accommodation in the job application process to persons with disabilities on request, up to the point of undue hardship. Requests for accommodation should be directed to Human Resources.