Job Description
Who we are
GroupBy's cloud-native SaaS technology powers the world's most relevant and highly converting eCommerce websites. Our composable Product Discovery Platform powered by Google Cloud Discovery AI, provides industry-leading features for data enrichment, search, recommendations, navigation, personalization, merchandising and search analytics and much more! GroupBy’s next-generation Product Discovery Platform creates seamless eCommerce experiences optimized for business outcomes, including revenue, margin, and profit. In late 2021, we kicked off our exciting partnership with Google Cloud making GroupBy a provider of choice for site search and recommendations and allowing us to expand globally while raising our business to new heights. Today, GroupBy is recognized for its success enhancing large-scale, complex B2B and B2C eCommerce configurations.
While we have numerous accolades, we would like to highlight that Groupby was honored with a spot on LinkedIn Top Startups 2018: The 25 most sought-after startups in Canada LinkedIn Top 25. In October 2022, GroupBy received the Gold Merit Award for Technology beating out Amazon in the same category.
Do you thrive in a diverse and exciting environment that’s continuously evolving? Join our team and find out why GroupBy is such a great place to work!
GroupBy Inc. is seeking a passionate and results-oriented Product Marketing Manager (PMM) to join our growing team in Toronto. As a key member of the Marketing team, you will play a pivotal role in bringing our industry-leading AI-first eCommerce Search and Product Discovery solutions market. Our company is growing and we have remarkable projects on the horizon. Can you help us reach our goals?
Reporting to the Vice President of Marketing, the Product Content Marketer will work closely with members of the marketing team as well as product, sales and customer success teams to align GroupBy as a leader in the eCommerce Product Discovery space. This is the perfect opportunity for someone who thrives on balancing research, creativity, strategy, tactics and analytics.
WHO YOU ARE- You have an entrepreneurial spirit
- A proactive player
- Fast moving and fast thinking
- Impeccable eye for detail
- Results oriented
- Highly collaborative
- A master at multi tasking
- Love to grow and challenge yourself
- Collaborate with Vice President of Marketing and senior leaders to develop the vision, positioning, messaging and competitive differentiation while ensuring that Marketing and Sales teams are aligned
- Collaborate with Product, Sales and Marketing teams to develop and implement product positioning in brand campaigns, acquisition/retention strategies, and sales enablement programsCollaborate with Sales and Customer Success teams to ensure effective product positioning and messaging resonates with customers
- Work with sales, product and marketing to build sales tools such as ROI calculators
- Develop and execute comprehensive go-to-market strategies for new product launches and feature updates
- Build and maintain buyer personas to drive customer segmentation and targeting – focus on optimizing the buyer journey
- Create engaging content and sales enablement materials (e.g., white papers, blog posts, case studies, battle cards) that showcases the value proposition of our solutions and educates target audiences.
- Manage and optimize product messaging across all marketing channels (website, social media, email, etc.).Focus on building brand awareness by positioning our SMEs on external platforms via speaking engagements at tradeshows, podcasts, webinars, etc.
- Perform market, competitive, and customer research and create sales enablement materials that reflect findings
- Advise and work closely with the Demand Generation Manager to help drive the marketing plan and find our buyers
- Manage external vendors: Content, Digital, Reviews
- Support sales training efforts; train them on the problems we solve for our buyers and users
- 3+ years of SaaS Product Marketing and strategy experience, preferably for enterprise software products
- An expert at crafting, driving, and managing go-to-market strategies across a variety of channels for acquisition, enablement, content, and lifecycle marketing
- Effective communicator, writer, and cross-functional team leader - Very strong written communication skills
- Strong research and analysis skills and can distill data into actionable business insights - with focus on the development and execution of ‘voice of customer’ research
- Diligent eye for design, is skilled at wordsmithing and is committed to quality
- A self-starter who enjoys a fast-paced environment
- Bachelor’s degree preferably with a Marketing emphasis or equivalent work experience
- E-Commerce experience
- Start up experience
- Experience with AI-powered solutions
- eCommerce experience
- Public speaking experience such as podcasts, webinars and events
- The opportunity to be at the forefront of AI-first eCommerce Search & Product Discovery
- A fast-paced and dynamic work environment with a focus on innovation and growth
- Competitive salary and benefits package
- The chance to work with a talented and passionate team
- Make a real impact on a product that is transforming the ecommerce industry
GroupBy is a global leader in next-gen eCommerce Search and Product Discovery solutions. We empower Retailers, Wholesalers, Distributors and Marketplaces with cutting edge AI-powered SaaS solutions that create extraordinary digital customer experiences. Our passionate team is dedicated to innovation and helping our customers unlock revenue growth through data-driven strategies and a seamless user experience.
Why You'll Love Working Here
In 2018, LinkedIn nominated us as one of the fastest growing tech companies in Toronto.
In 2021 and 2022, we received a 92% employee engagement score on our annual employee satisfaction survey.
We offer a hybrid work environment. This is a true Hybrid in that people can work from anywhere as long as we get the job done. It also means we have chosen to retain our head office in Toronto for those who wish to use them.
We have many fun perks like getting your birthday off, half days before a holiday weekend, stock options, competitive salary, unlimited vacation, $500 annual educational budget to spend as you wish and many opportunities for growth and development.
We have a strict "no jerks" allowed policy. Only good humans allowed.