Job Description
Position Title: Performance Marketing SpecialistDivision: ImpactReports To: Manager, Audience DevelopmentSalary Range: $70,186.78 - $75,512.20Location: Toronto, Yonge & Eglinton (3 days in office, hybrid)TVO Media Education Group (TVO.me) is a social impact organization at the intersection of digital learning, journalism, and immersive storytelling. As creators of award-winning content, we are on a journey to build a more informed, knowledgeable, and educated Ontario. We are unapologetic about our purpose—everything we do is about inspiring learning that changes lives and enriches communities. That is our why.A culture of inclusion and belongingAt TVO we welcome the unique contributions that you can bring. We foster an environment where everyone is heard, feels valued, and has an equal opportunity to reach their full potential. We are committed to learning, and we learn better together with a diverse team of employees that are respected, valued, and encouraged to bring their authentic selves to work every day. With this goal in mind, at TVO we celebrate individual differences, knowledge, self-expression, and talent. At TVO, we recognize the importance of using anti-oppression practices, both within our organization and in our content.We encourage applications from those belonging to underrepresented groups and other qualified candidates.Who we areAs part of an ambitious new strategic vision, TVO is transforming itself and the digital learning and media landscapes. We know we are a better organization when we honour our commitments, when we thrive with diverse voices, when we value bold thinking, and embrace change. We understand and celebrate that we are better together.We are proud to be named a Greater Toronto Top Employer of 2023, recognized for our work-life balance, mental health supports, company culture, and flexibility. This is a testament to the impactful work we do for Ontarians every day. It is also a reflection of how quickly we have responded to employee feedback about how, when, and where they want to work.The opportunityJoin TVO’s nimble and exciting Audience Development team, a collaborative and forward-thinking group who loves to try new things in digital marketing. The Performance Marketing Specialist plays a key role in ensuring TVO’s journalism, kids programming, documentaries, educational resources, and more reach their audience.With a mix of marketing through paid channels, including search, display, video, social, and others, and organic channels including TVO’s owned platforms, this position combines the technical and creative. We are seeking a strong writer and analytical mind with big ideas who can plan, deploy, and evaluate marketing and Search Engine Optimization (SEO) initiatives to lead digital marketing planning, execution, and reporting across platforms to drive audience growth for TVO’s portfolio of products.How you will make an impactSupport the Audience Development manager in the development and implementation of customized cross-channel marketing strategies across SEO/SEM/display and other platforms (e.g. demand-side platforms) that optimize marketing funnels and attract, engage, and retain visitors, users, and donors to TVO and the TVO portfolio of products.Create and publish written and visual content to support marketing initiatives, with a goal of building audiences, engagement, and driving conversions.Effectively forecast performance and contribute to setting growth goals.Provide SEO thought leadership internally with your internal clients.Track progress against goals in weekly reports, highlighting various metrics linked to growth of audience, engagement, conversions, attribution, and communicate results to internal stakeholders.Leverage data-driven insights to inform strategic decisions within digital marketing initiatives, expanding TVO's analysis and comprehension of user behavior. Use this understanding to optimize conversion rates, cultivating a larger audience base and donor network.Contribute positively to the growth of the knowledge base within the Marketing, Impact, and larger TVO teams.What you will bring to TVO5+ years of experience in digital marketing, including SEO, SEM, and display, or related fields, including a proven track record in delivering audience growth and managing multiple products and campaigns simultaneously.Undergraduate degree in a relevant field or equivalent relevant experience.Experience with DSPs such as Display & Video 360, theTradeDesk, AppNexus, Adobe Advertising Cloud, and Amazon Ads would be an asset.Strong experience working in cross-functional teams and designing and managing projects to completion.Working familiarity with Google Ads, Google Analytics, BigQuery, Looker Studio, and Meta Business Suite. YouTube Analytics is also nice to have.Search-related site optimization techniques.A data-driven approach with a willingness to experiment and adapt to fast-paced environments.Demonstrated bias toward action with a positive energy and can-do attitude.Proven ability to build relationships to achieve results.Strong written and verbal communication skills.You live our values of Excellence & Innovation; Ownership; Collaboration; Diversity, Equity & Inclusion; Trust and Respect.TVO & YOUWe are a learning organization. It is at the core of everything we do, and each individual at TVO invests deeply in our own learning while elevating each other’s knowledge. Whether through peer-to-peer learning, workshops, or lunch and learns, we make up a team transforming the digital learning and media landscapes.At TVO, we roll up our sleeves every day, adapting to change, and working cross functionally with great teams and experts in their respective fields. Collaboration is the fuel of our organization and what enables our progress.We would be thrilled to have you join us. We’re a tight-knit community, whether you are a rookie or a seasoned veteran, you will get to meet, work with, and be supported by diverse colleagues at all levels. Maybe you’ll even get to meet Polkaroo!Come build with us.TVO Media Education Group is funded primarily by the Province of Ontario, and is a registered charity supported by thousands of sponsors and donors. Find and follow us on: LinkedIn (@tvontario), YouTube (@TVO), Twitter (@TVO), Facebook (@TVOdocs), and Instagram (@TVOkids).If you are interested in this position, please submit your responses to the form provided here. Not sure you have everything we’re asking for, but know you can make a big impact? Tell us your story and we will be happy to consider you.To learn more about us and our culture, please visit us at https://tvo.me/work-with-us/ .Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process (e.g., including alternate formats of materials, accessible meeting rooms). If you are seeking accommodations during the application or interview process, please advise us as soon as possible so that appropriate arrangements can be made by sending your request to accommodations@tvo.org.