Job Description
Location: in-office, full-time (Concord, ON)
About
Twelvio
Twelvio (atrademarkowned by Blazesoft Ltd)is a performance-driven marketing agency helping brands grow through strategy, creativity, and execution. We work closely with clients, partners, and internal teams to deliver measurable results. As we continue to expand, w e’re looking for a
Performance Marketing Manager (User Acquisition)
with deep expertise in
Meta Ads, Snapchat, TikTok, and StackAdapt
— a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.
Key Responsibilities
Plan, launch, and optimize
paid user acquisition campaigns
across
Meta, TikTok, Snapchat, and StackAdapt
, focused on driving high-quality mobile installs and first-time deposits.
Manage and scale
7-figure monthly budgets
, ensuring strong ROAS, retention, and user lifetime value.
Leverage
AppsFlyer
for event mapping, attribution, and cohort analysis.
Lead
creative strategy and testing
— collaborate with the art team to produce high-performing static and video assets based on data insights.
Execute a structured
A/B testing framework
to identify winning audiences, placements, and creatives.
Continuously
optimize campaigns
for cost efficiency, engagement, and revenue, adjusting bidding, segmentation, and creative rotation in real time.
Build and refine
tracking and reporting frameworks
for visibility across all acquisition funnels.
Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
Integrate and align
brand awareness and performance campaigns
to maximize cross-channel efficiency.
Explore new growth opportunities through programmatic, influencer, and emerging ad networks.
Requirements
4+ years of hands-on experience in
performance marketing / user acquisition
across
Meta, TikTok, Snapchat, and StackAdapt
.
Proven ability to
manage and optimize large-scale budgets (7 figures annually)
with measurable performance impact.
Deep expertise in
campaign optimization
, bid strategy, audience segmentation, and conversion rate improvement.
Strong understanding of
mobile app acquisition
,
AppsFlyer tracking
, and
post-install event optimization
.
Experience collaborating closely with
creative and motion teams
on ad concepts and iterations.
Strong analytical mindset — ability to translate complex data into clear strategic actions.
Excellent understanding of
A/B testing
,
ROAS optimization
,
FTD-focused funnels.
Nice to Have
Experience in
iGaming
is preferred.
Familiarity with
server-to-server (S2S)
setups and campaign event tracking.
Hands-on experience integrating
AppsFlyer
,
Meta Pixel
, or
TikTok Events API
.
Strong creative sense combined with performance-first mindset.
What We Offer
A
high-impact role
in a fast-scaling global company.
Competitive compensation and
performance-based bonus structure
.
Direct collaboration with senior leadership and creative teams.
Access to premium ad tech —
AppsFlyer , Meta Business Suite, TikTok Ads Manager, StackAdapt
, and more.
A creative, analytical, and growth-oriented work culture.
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