Aviron , a standout Y-Combinator-backed company, transforms fitness through its innovative game-based workout equipment, pioneering the future of fitness entertainment. Y-Combinator, renowned for nurturing groundbreaking startups like Airbnb, Dropbox, and Instacart, has been instrumental in Aviron's journey. With an infusion of $23.5M USD in funding, we've been experiencing exponential double digit growth annually since our inception.
Founded on the principle of making fitness engaging through advanced gamification technology, Aviron is more than just a product; it's a vision to revolutionize how our
community
stays motivated. Our unique approach combines the enjoyment of gaming with the benefits of exercise, crafting an experience that's fun, effective and even addictive.
We invite you to explore our
community
and witness the impact of Aviron firsthand.
Aviron is right for you if
You’re looking for a role that prioritizes personal and professional growth
You're looking for a flat organization with friendly people that values merit (i.e. good work)
You're self-motivated and produce amazing work
You’re not down with office politics
You want to own your work, start to finish
You want to be provided with ample support and resources (i.e. budget) to complete said work
You are looking to make an impact and see your work drive growth
About the Role:
Aviron is seeking an experienced and strategic self starter to join our high-performing team as the Partnerships expert on the block.
As part of the Marketing team, you will play a crucial role in expanding our brand presence and customer base through influencer, affiliate and strategic partnerships, with a primary focus of building partnerships with non-traditional influencers i.e. experts and creators -
on Instagram and YouTube.
Reporting directly to the CMO/cofounder, you will be tasked with overseeing our existing affiliate channel partnerships, while building the targeting strategy, recruiting and onboarding new influencers across primarily Instagram and Youtube, from the ground up. You will also be supporting the CMO in building strategic partnerships.
If this all sounds like “yep, I’ve done that and I can do it again”, we invite you to join us.
Responsibilities:
Influencer Engagement
Support the CMO and Head of Growth with developing the GTM partnership strategy and planning on a quarterly basis
Build repeatable, scalable processes for prospecting and recruiting influencers; using creative techniques driven by previous experience
Build targeting strategy and lists, recruit new partners, affiliates, and influencers across primarily Instagram and YouTube
Build and nurture strong relationships with existing partners, providing them with the necessary resources, support, and guidance to maximize their performance
Oversee and guide the Affiliate Manager’s efforts across the current influencer marketing platform, Shareasale
Develop compensation structures to optimize the ROI of affiliates; get creative in developing programs and incentives to win and incent affiliates
Monitor and analyze affiliate and influencer performance, track key metrics against goals, and provide regular reports to optimize ROI
Perform competitive analysis and find opportunities and stay current on the latest news and trends across the industry
Collaborate with the Creative team when needed to create engaging affiliate and influencer materials, fact sheets, landing pages, and emails
Support the CMO across the strategic partnership process including research, planning, and onboarding
Key Qualifications and Experience:
Experience: Minimum 3 years in influencer marketing, demonstrating the ability to identify and engage influencers of various sizes, and proven success in activating influencer partnerships to improve revenue
Educational Background: Bachelor's degree in business, marketing, or a related field
Project Management: Ability to manage multiple detail-oriented assignments while keeping sight of overarching objectives.
Affiliate Program Expertise: Prior experience building, implementing, and scaling B2C affiliate programs. Familiarity with platforms like Upfluence, ShareASale, and Aspire is preferred
Platform Proficiency: Expertise on Instagram is essential, with some experience on YouTube. TikTok is considered a plus
Data-Driven Approach: Analytical mindset with expertise in marketing tools like Excel, GA4 and a knack for defining goals and tracking performance
Leadership: Strong leadership, strategic thinking, and critical decision-making skills to expand the scope of the position's responsibilities
Communication: Exceptional written and verbal communication skills for both internal and external stakeholders, including creators, agencies, and managers
Entrepreneurial Mindset: High accountability and ownership with attention to excellence. Desire to work in a high-growth and fast-moving company with high expectations
Tech start-up experience is preferred
What we offer:
$5,000 annual education allowance. Because we care about your development and professional growth
Unlimited Essential Days. Vacation days should be for just that, vacation. That’s why we have paid essential days to use for those crappy unforeseen events
3 weeks vacation. To just vacation however you’d like
Employee Stock Ownership Plan. We are all owners of the business and want all our employees to have a piece of the pie
Annual discretionary bonus. So all our employees can reap the rewards of a successful year and hard work
Free rower. Row along with the Aviron community
Team on-sites. We know remote work can feel, well, remote. That’s why we get our team together in our Toronto office 3x a year
100% employer paid benefits. Improving the health and happiness of our employees
All the best tech. An apple laptop and a big ass screen
Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted and has the opportunity to grow with us. If you require any accommodations, please let us know.
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