Job Description
Who We AreChesamel delivers workforce solutions to enable business transformation. Some of the world's biggest tech companies choose Chesamel to help solve their marketing and workforce challenges. Join us today to be part of those solutions. We deliver marketing transformation to our clients either via either: embedding consultants directly with our clients to deliver exceptional integrated marketing solutions, orVia our marketing hub which acts as a one-stop-shop to clients and provides fully scoped, end-to-end delivery and execution of high quality marketing campaigns across both B2B and B2C activations. We are headquartered in London with presence in 17 countries globally.The TeamYou will be working as part of a team of consultants, embedded directly with our client delivering an integrated marketing service. Our client helps millions of organisations empower their employees, serve their customers, and build what’s next for their business, all with technology built in the cloud. Their products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. You will be embedded in a team dedicated to helping businesses ranging from enterprises to startups, educational institutions and government agencies to see the benefits of our technology come to life. Job descriptionThe Partner Marketing Manager will provide marketing campaign and event management services to our client in connection with various EMEA partner marketing activities being planned with their priority technology partners across EMEA and coordinate execution with local teams.The main responsibilities will be:Tech Partner Engagement and Marketing Activity Development:Work with Tech Partners and strategic alliance partners (as instructed by the relevant internal team) to develop joint go-to markets (“GTM”) plans spanning the full marketing funnel of activity.Liaise with regional Marketing Managers of the Tech Partners and strategic alliance partners to execute local joint marketing activities.Source information about Tech Partners’ own marketing activities and ways for our client to collaborate. Prioritise the most impactful marketing activities of these and put forward budget requests for event sponsorships joint campaigns.Ensure that activities are aligned with the global GTM strategies and global marketing plansSupport all relevant local markets to execute any marketing activities organised with Tech PartnersEvent Management Services:Own execution of EMEA events and/or trade shows with Tech PartnersNegotiating and closing sponsorship agreements with the event owner and executing contracts internallySupervising booth design and build at marketing eventsProducing any collateral creation and secure brand approvalManaging the content, speakers and communication to clients attendingFollowing instructions regarding all correspondence for events; and arranging co-ordination of all drafting and sending of invites, confirmations, reminders, and post-event correspondence. Uploading all attendee information to Salesforce.Execute smaller events for respective GTMs related to Tech PartnersManaging venue bookings, catering, security and admission to the eventsOrganising registration process and external communicationManage the content, speakers and internal communicationsStaffing the registration table and being present throughout all events.Uploading attendee information to Salesforce and ensure a follow upAdministering the Marketing Funds for Tech Partners:You will administer the Marketing Development Funds (“MDF”) funds for Tech Partners. This will include but is not limited to the following:Coordinating with local markets sending out timely invitations to eligible Tech Partners to request MDF funding.Prioritising the requests for approval in accordance with the priority GTMs/ Tech Partner types and regional budget allocations.Ensuring that MDF funded-activities take place, the resulting pipe has been uploaded to the partner sales tool, and issue follow up reports on the results of the programme.Tracking and reporting:Regularly review past marketing activities performance in terms of engagement and relevant pipeline metrics set every quarter. Ensure all the relevant pipeline measurements and marketing activities are tracked accordingly in SalesforceProvide analytical data for future prioritisation of marketing activitiesObtain and consolidate local annual marketing plans with priority Tech Partners across EMEA, keep an up-to-date view of upcoming activities and past resultsHelp to achieve the relevant pipeline goals through joint marketing activitiesQualifications4-5+ years relevant partner marketing experience - Ideally within Tech/SaaS/Cloud backgroundBA or BS degree or equivelant, preferably in a relevant fieldFamiliarity with different relationship-building techniques and pipeline management