Job Description
Circle WellnessCircle Wellness creates unparalleled wellness experiences that inspire guests to unplug from the outside world and better connect with themselves. We encourage our team and guests to discover new ways to live healthier lives and enable them to make positive changes for themselves and their own communities. We strive to facilitate the most transformative therapeutic experiences in the world.Marketing SpecialistYou share our passion for health and wellness. Helping people learn how to disconnect and build a deeper connection with themselves excites you. You are adaptable, self-directed, and resourceful. You are a team player, and work effectively with both internal and external stakeholders You have an acute attention to detail and a strong skill set to coordinate marketing projects and deliverables successfully. With an eye for art, design, spa and catchy copy. You have experience in developing and executing marketing strategies to drive brand awareness, customer engagement, and revenue growth. Lastly, you are ready to promote our transformative wellness experiences!ResponsibilitiesAssist in the development of comprehensive marketing plans to promote our wellness experienceExecute marketing campaigns, and monitor results, and report findings to the leadership teamCreate engaging content for social media channels to increase brand visibility, customer engagement and conversionsManage social media accounts, including scheduling posts, monitoring comments, and analyzing performance metrics to optimize content strategyDevelop and execute robust, personalized email marketing strategy with a deep understanding of the customer journeyCreate a suite of email templates to be used by the organizationCollaborate with the leadership team to identify target customer segments and develop targeted marketing campaigns to attract and retain customersWrite engaging copy for marketing materials, including website content, email newsletters, and print collateralCoordinate with external vendors, such as graphic designers and printers, to produce marketing materials that align with the brand identity and messagingConduct market research to stay informed about industry trends, competitor activities, and customer preferences, and use insights to inform marketing strategiesEngage and work with promotional partners to set-up campaigns and promotions for their audienceSupport in the development and coordination of our influencer and ambassador projectsCoordinate in-bound media inquiresDevelop and optimize digital advertising campaigns Measure and analyze the performance of marketing campaigns using Google Analytics and other tools, and prepare regular reports to share insights and recommendations with the management teamQualificationsProven experience in marketing, preferably in the wellness or hospitality industryStrong understanding of digital marketing channels and social media platformsExcellent written and verbal communication skills, with the ability to create engaging content for various marketing channelsCreative thinker with a passion for wellness and the ability to generate innovative marketing ideasDetail-oriented with strong organizational and project management skillsProficiency in Google Workspace and experience with marketing automation tools (i.e. Mailchimp, HubSpot) and social media management platformsStrong graphic design skills and great sense of aesthetic (Photoshop, Canva, etc.)Ability to work independently and collaboratively in a fast-paced environmentFlexibility to work a part-time schedule, with availability to work evenings and weekends as neededPositive attitude and willingness to contribute to a collaborative team environmentAdditional DetailsStart Date: June 1st, 2024Location: Remote possible with in-person meetings based in and around VancouverFlexible part-time schedule with the opportunity for growth (15 - 20 hrs/week)Compensation based on experience ($35 - $45/hr)Opportunity to work in a supportive and positive environment with a passionate teamReports to: Executive Spa DirectorTo apply, please send a cover letter and resume to jobs@circlewellnessspas.com with the subject line ‘Job Application: Marketing Specialist’. Only short-listed candidates will be contacted.