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Job Description
MaaS by CODESM is seeking an experienced Paid Media Specialist with deep expertise in Google Ads and Meta Ads (Facebook & Instagram). This role is responsible for planning, executing, optimizing, and scaling paid advertising campaigns that drive qualified leads, conversions, and revenue for a diverse portfolio of clients.
The ideal candidate is highly analytical, performance-driven, and stays ahead of platform updates, trends, and best practices.
Key Responsibilities
- Plan, launch, and manage high-performing Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Develop, optimize, and scale Meta Ads campaigns across Facebook and Instagram.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create and test ad copy, creatives, and landing page recommendations to improve conversion rates.
- Monitor daily performance, budgets, bids, and ROAS across accounts.
- Analyze campaign data and deliver clear performance reports with actionable insights.
- Implement A/B testing strategies for ads, audiences, and funnels.
- Collaborate with creative, content, and strategy teams to ensure cohesive messaging.
- Stay current with platform changes, algorithm updates, and industry trends.
Required Qualifications
- Proven experience managing Google Ads and Meta Ads at an expert level.
- Strong understanding of conversion tracking, pixels, GA4, and analytics tools.
- Demonstrated ability to scale campaigns while maintaining efficiency.
- Experience managing multiple client accounts and budgets.
- Data-driven mindset with strong problem-solving skills.
- Excellent communication and reporting skills.
Preferred Qualifications
- Google Ads and/or Meta Blueprint certifications.
- Experience working in an agency or managing outsourced marketing accounts.
- Familiarity with e-commerce, lead generation, or service-based campaigns.
- Knowledge of CRO principles and landing page optimization.