Job Description
ONLINE PRODUCT COPYWRITER
Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.
Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.
Job Summary:
Reporting to the E-commerce Director, Dynamite, the Online Copywriter is responsible for writing compelling and on-brand product descriptions and technical seo web copy for the dynamiteclothing.com website and mobile application, as well as managing E-commerce samples. They will build strong relations with multiple departments to successfully gather and track E-commerce samples that need to be sent to the photo studio. They will also be responsible for writing SEO-rich product descriptions and web content that inspires purchases and helps improve the website’s search engine ranking.
Responsibilities:
PRODUCT COPYWRITING
- Produce, edit, and proofread valuable descriptions for all products featured on dynamiteclothing.com using the sample and product platform;
- Collaborate with the Marketing and Product teams to ensure product descriptions reflect the proper benefits, tone of voice, vision, and customer needs.
- Coordinate with the Translation team for the French translation and implement all copy into our Product Information System.
SEO COPYWRITING
- Use keywords and research data effectively to help drive traffic and improve the website’s overall search engine ranking;
- Optimize product landing pages and product description pages for search engines to easily find them by writing and implementing high-quality and SEO-rich content (meta titles, meta descriptions, footer text, etc.) into our commerce solution, Salesforce Commerce Cloud.
SAMPLE COORDINATION
- Proactively communicate with the Sourcing team and buyers to locate, track, and follow up on sample deliveries for E-commerce photoshoots;
- Organize and label all E-commerce samples in priority based on receipt date in preparation for all photoshoots;
- Ensure that all samples are received in a timely manner and are shot with enough lead time to hit the site when inventory is received;
- Keep all records and documentation up to date and readily accessible to spot the bottleneck and to easily communicate lags/issues to the cross-functional teams;
- Keep the sample closet organized and clean.
Qualifications:
- University-level degree in Marketing, English Literature or related field;
- Minimum 1-3 years of related work experience writing for publications (print or online) an asset;
- Experience with writing SEO-focused copywriting;
- Mandatory hybrid working model (2 to 3 days in Montréal office or as needed, given you will be organizing physical samples in-house);
- Experience with typical content management systems an asset;
- Strong knowledge of Microsoft Office with proficiency in Excel;
- Exceptional written communication skills;
- Excellent organizational skills;
- Understanding of fashion and clothing details;
- Ability to prioritize and meet tight deadlines;
- Proven collaborative team player;
- Prioritizing multi-tasker with a sense of urgency;
- Self-motivated and can work independently;
- Have a good eye for marketing copy that sells;
- Adapt quickly when the scope changes;
- Detail-oriented and creative;
- Bilingual: French and English (written and spoken).
Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people.
You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.
Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.
Candidates that are retained will be called for an interview.