Job Description
MEMBER COMMUNICATIONS SPECIALISTAre you a clever, results-driven marketing copywriter with an enviable creative portfolio?Do you know how to entertain an audience with clear, direct, down to earth communication AND get to the point in one fell swoop?Do you love the thought of drafting copy that creates meaningful emotional experiences for your audience?Are you excited by the idea of leading communications for a community of 1,000+ highly successful entrepreneurs?Are you a natural wordsmith, passionate about delivering highly engaging content that generates interest and excitement?Do you love taking charge of marketing campaigns and events and feel a genuine rush when your creative ideas come to life?Are you equal parts creative and analytical, constantly enhancing your content through engagement data analysis?ABOUT BREAKTHROUGH ACADEMYWe run a super fast-growing company that helps innovative entrepreneurs in the contracting industry grow their businesses by implementing excellent operational systems into their company. We believe in the unlimited potential of entrepreneurship and help our Members (clients) break through barriers and take their businesses to the next level.Our proprietary training program brings systemization to a company’s operations, develops an entrepreneur’s core business skills, and holds accountability to goals along with a clear business plan.Breakthrough Academy is now just nine years old and growing rapidly, with over 1,000 business owners developing in the program and an awesome team of 45 running the show. We are leaders in the contracting industry, producing high-quality, engaging content across multiple channels for our Members and we are well on track to continue the growth of our audience.Because of this, we are looking for a Member Communications Specialist with exceptional copywriting chops to take charge of communication and marketing activities to our valued client base.This is where you come in.THIS IS FOR YOU IF:You are an expert at creating clear, concise, and persuasive messages that always hit the markYou know how to perfectly shape the brand voice and deliver compelling content across email, SMS, social media, and videoYour copy has personality and is a delight to consume. You write with finesse and a sprinkling of tasteful humour, leaving audiences craving moreYou have a good understanding of direct-response copywriting, and are able to use it when the time is rightYou possess extensive experience crafting communications for business owners who are busy, action oriented individuals, actively managing their own teamsYou have great instincts about audience behaviors, taking time to understand their needs and motivations so you can deliver content that provides the most valueYou always carve out time for analysis to improve your content and connect better with the audienceYou know the ABCs of split testing and how to iterate based on dataYou understand that every piece of content produced, whether bite-sized or long-form, is crucial to business successYou have experience bringing a complex campaign to life from building an initial plan, hitting milestones along the way, and driving results to completionYou are passionate about helping business owners and eager to work side-by-side with savvy entrepreneursIN THE ROLE, YOU WILL BE:Drafting all Member-facing communications across various mediumsStudying engagement rates of the previous year’s communications and conducting split testing to increase click-through and engagement ratesMaintaining brand voice consistency to reflect Breakthrough Academy's tone in all communicationsDeveloping complex, multi-month internal marketing campaigns distributed through multiple channels - email, mail, SMS, web, training PPT decks, social media, etcApplying your understanding of human behavior to optimize message timing and content structureWorking on the ongoing Customer Journey development to continually improve our Member’s experience in the programCoordinating with other BTA team members to ensure projects are completed successfullyCollaborating closely with our creative team on compelling copy, graphics, and video productionConducting regular meetings with relevant team members to advance Member communication projectsUtilizing visual project management frameworks using tools like Asana to track project progress and responsibilitiesEXPERIENCE REQUIRED4+ years of writing experience in a marketing capacity with elements of direct response copywritingExceptional writing, editing, and proofreading skillsBachelor’s Degree in Communications, Marketing, or related fieldsProficiency in Microsoft Office, Canva, G Suite, Asana, or similar project management tools & content management systemsStrong work ethic, professionalism, and good judgmentMust be able to work in Canada (can be located anywhere)Must be able to travel to our awesome in person Member & Team Events - we have a ton of fun together in epic locations from the beaches of Tulum to the mountains of Colorado!Experience in the trades, home services, or construction is an assetTHE BENEFITSAn incredibly rare opportunity to lead communications to a large audience of successful business leadersYou get to work with an audience of seriously impressive entrepreneurs, building your own business acumen and professional networksYour work will contribute directly to our company’s success, driving positive Member experiences and high retention ratesCollaborate with a dynamic team of high-performing individuals who thrive on teamworkEnjoy the flexibility of working within a team that embraces remote work opportunitiesA competitive salary and great benefitsEnjoy some cool travel perks in fun locationsIf this sounds like you and you feel ready to take on an awesome new adventure, apply today by sending:Your resumeA link to your portfolio with relevant contentA few sentences on why you are a great fit for our team!We thank you for your time and interest. We will reach out directly to shortlisted applicants.