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Job Description
Is this you?
Are you an experienced marketer with a passion for luxury fashion and skilled in creating online email marketing and ecommerce campaigns, social media posts, and in-store retail promotions across digital and bricks-and-mortar channels?
If you have an entrepreneurial mindset with top-notch technical skills, a strong customer focus and branding expertise, we want to talk to you!
Reporting to the Executive Managing Director, you will collaborate with the Danier Ecommerce and Senior Management teams on the creation and development of all creative marketing assets, social media content, and overall marketing strategy, including emails and website content, and store signage, supporting the successful implementation of all direct-to-consumer campaigns.
What we offer you...
We offer you a generous wardrobe discount, a subsidized group benefit plan and a great opportunity for growth and development as part of our dynamic retail marketing team!
What you will do...
- Collaborate in planning all email, website, social media and in-store advertising and promotions
- Ideate, write, edit, and/or create and distribute content on appropriate platforms and channels, and measure marketing activity results in driving consumer engagement and conversion
- Develop and maintain content calendars and support day-to-day management of all marketing and social media channels and platforms
- Shoot, edit, and post engaging visual content for multi-platform use
- Review and report on effectiveness and performance of marketing initiatives and campaigns
- Manage social media accounts such as Facebook, Instagram, TikTok, including content conception, planning and activation
- Collaborate in day-to-day email marketing initiatives, including copy creation, scheduling, segmentation, A/B testing and data analysis
- Write and edit sophisticated and compelling copy for all marketing campaigns consistent with brand guidelines
- Optimize landing page experience and customer journey design to drive improved campaign performance
- Develop, negotiate and manage influencer proposals and relationships consistent with luxury brand image and aesthetics
- Ensure website is updated to reflect key products, categories and events to drive business objectives and maximize conversion rate
- Create and update promotional content including the homepage, campaign landing pages and fashion collection releases
- Develop reports on emerging social media and industry trends, review analytics, and report on key metrics
- Establish and maintain design standards, and look, feel and tone of Danier brand throughout all marketing assets and channels
- Conceive and design advertising and promotional content such as landing page, web banners, emails
- Partner with Customer Care team and monitor social media community activity to develop and maintain brand voice and drive positive customer engagement through timely responses to messages, comments and inquiries
- Adhere to all company-wide policies, values, processes, procedures, and requirements and health and safety guidelines
- Participate in graphic design and related special projects, and perform other duties and assignments as required.
What you bring to the team....
- Equivalent of post-secondary diploma or degree in marketing, communications, graphic design, business or retail-oriented field of study
- Minimum of 3-5 years of social media, marketing or retail/ecommerce direct-to-consumer experience with an understanding of and adherence to strict brand guidelines
- Proficient in Adobe Creative Suite and Photoshop to design visually appealing store banners and collateral showcasing our products, sales, and brand identity across multiple digital platforms; ability to edit, colour correct and retouch photos required
- Excellent computer skills including Microsoft Office and demonstrated technical expertise in major social media platforms and related best practices such as Facebook, X, Instagram, LinkedIn, Pinterest, TikTok and YouTube
- Experience with Canva, Mailchimp, Klavyio, or other email deployment platforms strongly preferred
- Photography and design skills with previous fashion photoshoot and videography experience an asset
- Possess an exceptional knowledge of fashion, art or culture and comprehensive understanding of the apparel ecommerce industry, including competitive and marketing strategies, product development, consumer research, usability best practices, audience content consumption behaviors and trends
- Fluent English oral and written communication skills with strong composition, grammar and spelling essential; proficiency in French and multilingual communications an asset
- Ability to solve problems, use critical thinking and apply sound judgment
- Strong attention to detail with an eye for visual aesthetics
- Self-starter with ability to work independently, take initiative and collaborate as a team player
- Hard working, positive, can-do attitude with ability to accept and learn from feedback
- Resourceful with ability to prioritize tasks, manage time effectively, multitask and flexible to adapt quickly to changing priorities while working under pressure and within time constraints
- Excellent attendance and punctuality with a strong work ethic, conscientiousness, and reliability
- Ability to follow directions and comply with work instructions and health and safety standards to maintain a safe work environment.
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