Job Description
WHO WE ARETouché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national and global awards; And the title of agency of the year in Canada in 2015, 2017, 2018, and 2020!We are constantly reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming and distribution!Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration and passion are our core values, and we care about our employees. We are looking to expand our passionate team.Touché! is the strength of a network, the agility of a start-up.Summary of Role:As an Analyst on the Marketing Science team, you will advance your career in analytics. You will start to learn about actionable insights through quantitative analysis, innovative thinking, and your growing industry knowledge. You will use your newly developed analytic and technical knowledge to design, produce, automate and evolve data management, audience data and campaign reporting. You will be a proactive collaborator in insight generation and evolution of advertising programs that are proven to drive business results. Team Operations Collaboration: Connect across planning, investment, and technology teams on the management of dataSelf-Management: Manage day-to-day tasks, ensuring understanding of proper prioritiesMeasurement & ReportingResearch: With support, manage all stages of brand research studies, including: research testing proposals, survey design, operational execution, analysis and reportingData Analysis: Collaborate with partner teams to collect survey inputs (e.g., key business questions, assumptions, potential initiative ideas) so you can ensure the research study is designed to generate findings that will help inform strategic decisionsMeasurement: Learn and apply the basics of measurement strategies, frameworks and technologyBenchmarks & Goals: Learn the basics of setting benchmarks and targets based on historical campaign dataReporting & Optimization: Produce campaign reports and analyses according to measurement plansData Strategy & Technology Data Technology Utilization: Learn basics and rational of analysis automation and begin to identify opportunities to automate analyses and identify processes for efficienciesData Management: Learn how to develop SQL procedures, maintenance and QA of data systems and processes used for audience data or reporting and on-going data analysisData Visualization: Begin development of Dashboards in visualization tools such as Tableau/QlikView/LookerAd Operations: Learn and manage the basics of Ad Operations and QA of data collectionAudience Discovery & StrategyData Analysis: Learn the basics of audience data, and how it applies to audience insight analysis across multiple data sourcesData Analysis Management: Structure data in efficient manners for performing analysisDesired Experience: Research Knowledge: Familiarity with conducting research and/or syndicated research data sourcesAnalytic Mindset and Creativity: Ability to creatively problem solveCross-Channel Analytics: Working understanding of offline and online channel KPIsStructured analysis/statistical understanding: Experience structuring data for analysisMedia Foundations: Basics of digital and offline mediaDesired Technical Skills: Strong proficiency with MS Excel, PowerPoint are a mustProficiency with cross-media brand lift research (Kantar, Lucid, etc.) are strongly preferredFamiliarity withAd-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)Experience and application of one of the following conceptsData visualization: tools such as Tableau, Datorama, AlteryxAdvanced analytics software packages: SQL, R, Python or otherConcepts of database design and SQLRequirements: Experience: 1-2 year of experience through internships or jobs in marketing or media analytics and/or a masters degree in Analytics with no experienceAnalytic Capabilities: Ability to think logically and use quantitative techniques to support solving problems such as campaign analysis, optimization, customer segmentation, data management, data operations and/or predictive modelingEducation: Bachelor’s degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fieldsQualities (in order of priority): Curiosity and Forward Thinking – A natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics. The drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surface and interrogating information versus accepting it at face value.Collaboration – A desire to create a collaborative working environment where the notion of team comes before companiesAdaptability, Flexibility and Resilience – A comfort with fast paced, intense, changing business and everything that comes with that. Client’s shift strategic direction incredibly fast, you must have a temperament that enjoys and reacts positively to change.Problem solving – An ability to figure out and solve problems on your own, leveraging all resources available.Creativity – A knack to think, solve problems in non-linear ways and connect dots to craft compelling stories.Confidence – A willingness to share opinions and present recommendations with conviction.OUR PROMISEWe want you to live an experience that matches your talent!We are committed to providing you with multiple learning experiences and to help you develop your talent.We offer a work environment that promotes the sharing of ideas and opinions, fun and success.We offer you competitive remuneration and benefits that will make you say that choosing us was the best decision!COMMITMENT TO IDEAOMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/. OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.Nous traiterons vos données personnelles conformément à notre avis de confidentialité en matière de recrutement qui est disponible à l'adresse suivante https://omnicommediagroup.com/recruitment-privacy-notices/.