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Marketing Manager, Wireless (Marketing Qualified Leads Strategy)
Location:
Vancouver, BC, CA, V6B 0M3
Calgary, AB, CA
Toronto, ON, CA
Edmonton, AB, CA
Jobs by Category:
Sales and Marketing
Job Function:
Marketing
Status:
Full Time
Schedule:
Regular
Description
Join our team:
The TELUS Business Solutions (TBS) organization is dynamic, fast-paced, and entrepreneurial. Together, the team is responsible for driving profitable growth within a key growth segment for TELUS: Small & Medium business (SMB). Our team has direct responsibility for all ‘4 Ps’ (product, price, place, and promotion) of the marketing mix to drive our business performance.
You will join a team on a growth journey, managing highly visible programs, owning the marketing qualified leads portfolio under our Wireless strategy to drive acquisition and retention outcomes for the SMB P&L through outbound & digital sales programs.
Here’s what we will accomplish together:
We are looking for a motivated, high-energy, and results-oriented individual to join the team for the role of Marketing Manager, for our Marketing Qualified Leads (MQL) strategy under our SMB Wireless Programs team.
Your mandate is to strategize how we grow our market share through wireless programs; by targeting marketing qualified leads generated from customers who opt in within our advertising campaigns, demonstrate intent to buy or churn, and/or engage with our website. You will drive the end to end integrated strategy of your programs cross functionally including prospect source development, allocation strategy and distribution to sales, and measuring results.
We are looking for an inquisitive entrepreneur with a willingness to question the status quo, able to work collaboratively with multiple stakeholders, and will get deep in the data to create a strategy.
Here’s how:
Own the end-to-end strategy, execution and performance of several programs and deadlines
Manage prospect funnel management strategies with a mixture of lead scoring, outbound calling and inbound tactics to move customers closer to purchase phase
Execute highly cross-functional projects with marketing, sales partners and data teams to deliver on program goals, improve conversion and positively impact business mobility targets
Conduct regular performance management and deep dives into raw data to derive actionable takeaways and areas of opportunities
Simplify complicated data results into easy-to-understand presentations to various levels including regular program summary updates to our leadership team
Qualifications
You are the missing piece of the puzzle:
You have a solid foundation for data dissection - ability to measure, report, and pivot results as well as make data-informed recommendations
You have strong people skills, ability to develop relationships with key stakeholders, and ability to work within a team
You thrive in change and ambiguity, handling shifting demands with ease
You are known for your ability to prioritize projects, to manage multiple deadlines simultaneously, and to help meet our collective goals in an exciting and agile environment
You can zoom in and out, balancing both strategy & marketing execution
You have an undergraduate degree in business or a related discipline
Having a minimum 3+ years of work experience in marketing is desired
Salary Range:
$75,000-$113,000
Performance Bonus or Sales Incentive Plan:
12%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
Sales and Marketing
Help us, help our customers make a real connection
We are honoured to be recognized
$14.7 billion
TELUS’s annual revenue
$4.8 billion
The brand value that TELUS brings
12
Consecutive years our annual dividend payment has increased
Accessibility
TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.
We offer accommodation for applicants with disabilities, as required, during the recruitment process.
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