Job Description
Why BCAA?Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward. BCAA is hiring a Regular Full-Time Marketing Manager for our Strategic Ventures team. We're seeking a dynamic Marketing Manager to drive user acquisition and engagement for our newMarketplace platform. You'll develop and execute go-to-market strategies, manage diverse campaigns, and analyze performance metrics to optimize results. Collaborating closely with cross-functional teams, you'll ensure our marketing efforts align with business objectives. If you're a strategic thinker with a passion for innovative marketing, join us in shaping the future of peer-to-peer commerce.Who you are: You are an innovator and believe in improving the future of the British Columbia. You see the big picture and have a keen eye for the details.You’re an effective communicator with the ability to build strong relationships at all levels across the organization. You’re a problem solver who loves a challenge, demonstrating strong analytical skills and good judgment.You’re eager to hop in and grow! Your personal development and career are important to you.Organized yet flexible, you thrive in a workplace where things may change in an instant. A thought leader, effective communicator to mentor and inspire cross-functional teams.You’re flexible and can excel in a deadline driven environment, where ambiguity and changing priorities are frequent challenge.What you’ll do: Lead go-to-market strategy for a Peer-to-Peer Marketplace Platform.Manage Peer-to-Peer Marketplace brand development and standards.Develop key performance indicators (KPIs) and utilize reporting data for insights and recommendations.Utilize in-depth understanding of the Peer-to-Peer Marketplace for fact-based decision-making and maximizing ROI.Develop multi-channel strategies aligned with brand strategy to reach target segments effectively.Manage internal stakeholder groups to champion a clear vision of the Peer-to-Peer Marketplace.Analyze competitive landscape and make strategic recommendations based on industry trends.Collaborate with stakeholders on content strategy and asset development.Optimize customer lifecycle and journeys through customer-centric design.Manage final execution of launch campaign with brand team, agencies, and suppliers.Implement media and tactics with internal teams and external agencies.Execute ongoing marketing campaigns consistent with brand and product strategies.Manage advertising budget for maximum effectiveness.Evolve and improve based on customer insight and performance data.Ensure channel readiness with timely communication of performance targets and plans.Emphasize testing and innovation in campaigns and placements.Monitor and support marketing and product performance changes, campaigns, and promotions.Track industry trends, competitive actions, and customer feedback for market expertise.Conduct competitive research and analysis for actionable insights.Maintain productive relationships with internal marketing team.Collaborate cross-functionally with marketing, digital, customer experience, and finance.Provide subject matter expertise in marketing a Peer-to-Peer platform.Manage relationships with internal and external stakeholders/partners for growth targets.What you bring: Diploma, degree and/or certificate in Marketing6-9 years marketing experience Proven product and consumer marketing and go-to-market strategy development experience.Ability to analyze, recognize, understand, and interpret consumer behavior, brand strategies, customer needs, channels/touch points and be able to turn this knowledge into action. Experience managing multi-channel advertising campaigns.High comfort level with MS Office Suite with expertise in spreadsheet, database and presentation applications. Ability to work varied hours including weekends. Bonus Skill! Experience in peer-to-peer product management