Job Description
About
us:
Entripy is Canada’s leader for
custom printed apparel, uniforms and promotional items. With screen printing,
digital printing and embroidery all done in-house, Entripy delivers custom
branded solutions for companies and organizations across Canada looking to “put
their logo on it”. Proudly Canadian, Entripy’s use of proprietary technology
allows the company to offer one of the fastest turnaround times, on demand
production and an effortless fulfillment process unmatched within the industry.
Entripy is a certified member of the Canadian Aboriginal and Minority Supplier Council
(CAMSC).
We are headquartered in a
vertically integrated 40,000 plus square foot state-of-the-art facility in
Oakville, Ontario.Our technology-focused and vertically-integrated
operations allow us to provide clients with superior speed, quality,
convenience and pricing. We are Canada’s leader in custom branded apparel, but
we are just scratching the surface of our potential.
Job Summary:
We are looking for an experienced
Marketing Manager
to lead executing
strategic marketing plans that drive brand awareness, generate leads, and drive
growth with our schools and youth sports segment. The ideal candidate will have
a passion for marketing, drive to attack a revenue goal, and the ability to thrive
in a fast-paced environment. This is a generalist role, the successful
candidate will need to have expertise across multiple areas of marketing, both
online and offline.
Responsibilities:
Build
an in-depth understanding of the business, brand, value proposition, service
offering and market landscape to determine how to best reach the target
audience.
Maintain
competitive reviews of similar offerings within market to understand others’
competitive positioning.
Stay
up-to-date with industry trends, emerging technologies, and best practices in
marketing, and apply relevant knowledge to drive continuous improvement.
Develop
and implement acquisition campaigns targeting schools and youth sports leagues
to promote our services, and increase brand visibility.
Work
with shared services partners (graphic designer, email marketer, digital
marketer, etc.) to create and execute campaigns (offline and online), product
onboarding, sales collateral and assets for the website.
Support
Segment Manager in creating content, sell sheets, and supporting with the
development of RFP responses.
Write
engaging content for various channels from email campaigns to blog articles.
General
copywriting for all assets as required.
Produce
marketing assets and collateral, including graphics, videos, and other
promotional materials.
Plan
and execute tradeshows, and create engaging experiences for attendees.
Monitor
and analyze campaign performance metrics for both online and offline
activities, including reach, engagement, conversion rates, ROI, and provide
regular reports to management.
This position will be a hybrid position
with the requirement to work from our office (Oakville, ON - Winston
Churchill/Dundas) 3 times/week, and as required for special events.
Skills and Qualifications:
Bachelor's
degree in marketing, business administration, or a related field.
Proven
experience as a Marketing Manager or in a similar role, with a track record of
successful marketing campaigns and achievement of measurable results.
In-depth
knowledge of marketing principles across both offline and online channels
Strong
analytical skills with the ability to interpret data and make data-driven
decisions.
Excellent
written and verbal communication skills, including copywriting for content and
advertising purposes.
Proficient
in using marketing software and tools, including Mailchimp, Google Analytics,
etc.
Exceptional
organizational and project management skills, with the ability to prioritize
tasks, meet deadlines, and manage multiple projects simultaneously.
Ability
to keep up in a fast-paced environment.
Benefits:
Medical/Dental benefits after successful
completion of probation period
Employee Discounts (so you can rock your
personalized attire)
Casual dress (leave your business gear
at home)
Fun social events (we work hard and play
hard)
Fitness benefits (we will help you get
your fit on)
Fantastic location (Mississauga/Oakville
border)
Entripy is proud to be an equal
opportunity workplace and in accordance with the Accessibility for Ontarians
with Disabilities Act 2005, will provide accommodation throughout the
recruitment, selection, and assessment process.
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