Job Description
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LA PRAIRIE -
The Luxury skincare house where audacious innovation has cultivated a pioneering approach to beauty.
A place where heritage and creativity are infused with the values of care, passion, entrepreneurship and excellence.
A place where dedicated and diverse professionals each contribute to an inspiring and unique environment.
A place for careers to grow and flourish and where our sustainable foundation nourishes talents and futures.
LA PRAIRIE. CREATE A BEAUTIFUL IMPACT.
Marketing Manager
Location:
Seoul, KR, 6056
Contract Type: Permanent - full-time
Description:
- Overall Marketing Strategy development, planning and execution
Define, plan and execute local Marketing activities – orchestrating the métiers into one integrated, synergetic strategy/plan – to achieve the agreed Company targets. Constantly monitor progress, report results and proactively propose solutions/measures to address deviations on the base of sound business/Client understanding and analyses.
Manage Margin development and given Marketing Budget, maximizing ROI – in collaboration with local Finance team.
Closely liaise with local Sales function to translate Marketing directives into clear instructions for the Retail front-line; monitor front-line performance; provide support/solutions where needed; analyze and cross-fertilize key learnings.
With local HR support, monitoring the effective and efficient allocation of tasks/R&R to optimize and streamline key processes.
Liaise with Regional and Global Marketing teams to ensure consistency of local strategy/execution to global guidelines and luxury execution standards. Contribute to the development and roll-out of new initiatives, share knowledge and best practices.
- CRM
Develop and implement CRM strategy and actions to achieve business objectives & goals in terms of key CRM metrics (Client retention/development).
Develop and implement activities to foster conversion of prospects into loyal Clients.
Create, design and execute offline/online events for Clients.
- Product & Digital Marketing
Develop and execute Product launches in line with global strategy and directives, maximizing Luxury SkinCare Collection share.
In collaboration with Retail/Sales function: develop merchandising tools at POS, presentations, promotions and define sales target for product launches. Provide Product plans and Sales forecast. Ensure seamless 360 ˚ activation of key Innovation/Renovation initiatives.
Monitor market and competitors’ activities, drawing learnings and implications for the Company.
Steer and manage e-Commerce activities
- PR, Media & Communication
Define, plan and execute activities to build Brand Saliency through visibility on paid Media (traditional & digital), SNS and through PR / e-PR initiatives.
Explore new Communication initiatives and collaboration opportunities.
Create, design and execute offline/online events for PR& Media partners/stakeholders.
- Team leadership
Develop and engage team members to ensure all initiatives are carried out smoothly and in good partnership with internal and external partners/stakeholders.
Strengthen Marketing capabilities within the team.
Activate external coaching/resources where required.
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