Job Description
Looking for a great opportunity towork in Canada’s largest Automotive Group? Join the Family today, theDilawri Lifestyle is waiting for you!
Dilawri Group of Companies is currentlylooking to fill the position of Marketing Event Lead.
Job Summary
Reporting directly to the Director,Retail Marketing, the Marketing & Experiential Lead, BC Region isresponsible for managing, developing, and executing all experiential andtraditional marketing initiatives, supporting customer retention and leadgeneration (sales, service, parts) for the ultra-luxe brands/dealerships undertheir purview. As the primary point of contact for those brands/locations, thisrole requires close collaboration with internal and external stakeholdersagencies, and vendors to develop and implement effective yearly marketingplans, monthly tactical campaigns, experiential activations, sponsorships,digital updates, social media strategies, and other ad hoc tasks.
Other responsibilitiesinclude staying updated on best practices, delivering best-in-class customerexperiences, and remaining informed about Dilawri- and OEM-mandated brandguidelines. The position requires strong attentionto detail, strategic thinking, a positive, flexible, and solution-oriented attitude,and exceptional interpersonal skills.
Duties and Responsibilities
• Act as the day-to-day marketing contact for designated ultra-luxedealerships/brands
• Manage events/experiential initiatives for dealerships as well asthe BC Region
• Participate in OEM-mandated marketing meetings and offsite events
• Develop & execute yearly marketing plans for each dealership
• Align with each dealership’s General Manager on monthly vehiclepriorities/promotions; submit robust briefs for creative executions thatsupport sales & service programs
• Manage monthly advertising-performancereviews
• Manage local search platform content (i.e., Google BusinessProfile, Bing, Yelp)
• Oversee and/or execute all experiential/sponsorship requirements
• Review analytics and reporting, and provide insights to relevantstakeholders
• Manage all media buys (e.g., print, radio, etc.)
• Manage budgets, invoices, & coop requirements
• Perform monthly dealership audits (in-store experience & websites)
• Maintain clear lines of communication with National marketing about,e.g., store-level activations, new partnerships, donations, etc.
Secondary
- Provide professional customer service and support to all stakeholders
- Follow establuished company policies and procedures
- Participate in meetings and training, as required
- Follow Health & Safety Program rules, as well as provincial Occupational Health & Safety regulations
Qualifications
Education
· Post-secondary education in Marketing,PR, or related subject(s)
Skills
- Keen understanding of marketing best-practices
- Experience writing copy for a wide rangeof purposes
- Experience creating, publishing, anddelivering content for targeted audiences, including through onlineplatforms and email campaigns
- Familiarity with the process ofdeveloping and posting content for social media channels (i.e., Instagram,Facebook, LinkedIn, YouTube)
- Knowledge of and experience in SEO,Google Ads
- Experience managing partnership/sponsorshipactivations, including events
- Able to multitask and prioritize projectseffectively in a fast-paced environment
- Flexible team player, multitasker, andcreative problem-solver
- Strong attention to detail
- Proven ability to be a team player,relationship builder, and company representative
Experience
- Three (3) years of marketing, PR, orrelated experience
- Experience managing and guiding a team/agencypartner(s)