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Job Description
TITLE: Marketing and Sales Specialist
(3 year contract with the possibility of extension)
REPORTS TO: Marketing and Brand Manager
Purpose of Position
The Marketing and Sales Specialist works to support ongoing marketing and sales activities in identified key markets and for select audiences.
This position coordinates and executes of the Museum’s day-to-day marketing and sales efforts. In consultation with the Marketing and Brand Manager, the experienced Marketing and Sales Specialist has responsibilities for the Museum’s brand and ensures that all activities focus on increasing awareness and visitation. Sales functions include the coordination of activities with specific attention to receptive tour operators, groups, motor coaches and Frequent Individual Travelers (FIT).
The Marketing and Sales Specialist brings fresh ideas and awareness of marketing and travel trade trends, in support of the Museum’s corporate goals. The individual is enthusiastic and understands the value of collaboration internally and externally in pursuit of common objectives.
This role requires the ability to travel domestically and internationally.
Essential Position Functions
Marketing and Branding
- Coordinates digital and traditional media buys to reach target audiences in appropriate channels.
- Works closely with digital media agencies and vendors to optimize in-market activities and achieve campaign results. Coordinates the design, execution and placement of advertising/promotion materials under the direction of the Marketing and Brand Manager. Includes providing copy, proofreading and managing feedback/revisions.
- Works closely with the Graphic Designer acting as co-brand champions to ensure brand and messaging are consistent across all channels and visitor touch points.
- Provides marketing and brand support to all departments across the organization.
- Maintains asset archives for marketing and branding purposes.
- Contributes to the Museum’s visitation strategy and ongoing research initiatives to maximize visitation goals.
- Coordinates and inputs invoices into the departmental budget reconciliation worksheet.
Sales
- This position is a primary contact for the tourism trade industry including receptive tour operators (group and FIT) and tour operators, under the guidance of, and in consultation with the Marketing and Brand Manager.
- May at times represent the Museum at select trade shows and conduct follow-ups to promote the Museum as a group tour destination and drive visitation.
- Supports and maintains existing group sales relationships. Works with the Marketing and Brand Manager and Visitor Experience team to identify and grow new ones.
- Coordinates sales activities and FAM tours with the Assistant Manager, Interpretation to confirm bookings.
- Researches sector trends and current Travel Trade best practices to support the development of a sales strategy for the Museum.
- Undertakes market research and competitive analysis of other attractions in target markets.
- Maintains accurate records of all sales and prospecting activities, contacts and status updates.
Education, Qualifications and Skills
- Degree, Diploma or Certification in Hospitality/Tourism, Business, Marketing, Sales and/or related experience.
- Minimum four years of experience in a B2B sales position, preferably within the tourism or travel trade sector. Experience in a marketing or media buying role is a strong asset.
- Demonstrated relationship management and building skills with external parties.
- Demonstrated sales negotiation skills.
- Experience tracking budgets.
- Practical understanding of digital advertising, conversion, and online customer acquisition. Includes knowledge of Meta Business Manager, Google Ads, Google Analytics, and Google Tag Manager.
- Excellent research and documentation.
- Ability to follow detailed instructions.
- Superior attention to detail and quality.
- Ability to prioritize and manage multiple projects and/or tasks concurrently.
- Creative and solutions-oriented approach to problem-solving.
- Flexible attitude with proven experience of working independently and in a small team environment. The ability to communicate in French is a significant asset.
Competencies
- Collaboration - Work collaboratively with others across teams and the organization in the pursuit of common objectives and shared goals. Places team needs and priorities above individual needs.
- Visitor Focus - Ensures high visitor satisfaction and strong internal relationships by providing a high level of service.
- Communication - Knowledge of various communication methods, and the ability to present and receive information in the most appropriate manner.
- Problem Solving - Knowledge of problem-solving and decision-making techniques and the ability to generate solutions to problems and decide on a course of action.
- Adaptability - Knowledge and ability to effectively manage one’s own behavior and positively influence the actions of others during times of change, stress or uncertainty.
- Integrity and Trust - Ability to operate with a high degree of honesty and openness, such that respect and trust is earned by coworkers.
- Planning & Organizing - Effectively manages resources (people, funding, material, support) and eliminates roadblocks to achieve goals.
- Motivation - Encourages others to do their best and helps create a positive work environment and strong team.
Working Conditions & Physical Demands
This position is based in Halifax, Nova Scotia.
In-office environment
Flexibility to work irregular hours as required.
Able to travel domestically and internationally.
Compensation for this position is commensurate with experience and includes a comprehensive benefit package. The salary range for this role is: $50,209 - $62,163.
About The Canadian Museum of Immigration at Pier 21
The Canadian Museum of Immigration at Pier 21 is Canada’s sixth national museum. Our mission is to share the ongoing story of immigration to Canada—past to present and coast to coast to coast. The Museum is located in the Pier 21 national historic site at the Halifax seaport where nearly one million immigrants landed in Canada from 1928 to 1971.
Our purpose is to explore the theme of immigration to Canada in order to enhance public understanding of the experiences of immigrants as they arrived in Canada, of the vital role immigration has played in the building of Canada and of the contributions of immigrants to Canada’s culture, economy and way of life.
We are committed to having a skilled, diversified workforce reflective of Canadian Society. Applications are invited from all qualified candidates, including Indigenous persons, women, people of any sexual orientation, gender identity or gender expression, visible minorities, racialized people, and people with disabilities. The Museum is committed to developing inclusive, barrier-free selection processes and work environments. Alternative selection tool methods and/or reasonable accommodations are available upon request.
For further information on the Museum please visit https://pier21.ca