Job Description
Leading the development and execution of integrated marketing communication strategies to support business objectives and drive brand awareness.
Overseeing all aspects of marketing communications, including branding, public relations, corporate communications, content development, and social media.
Collaborating with cross-functional teams, including technical training, business development, client services, program/project teams to align communication efforts with business goals.
Developing and managing communication plans, budgets, and timelines to ensure efficient and effective execution of communication initiatives.
Crafting compelling messaging and content for various channels and platforms to effectively reach target audiences and drive engagement.
Building and maintaining strong relationships with media, influencers, and industry stakeholders to secure coverage and endorsements.
Monitoring and analyzing communication performance metrics and KPIs to track effectiveness and optimize communication strategies.
Providing strategic counsel and guidance to senior leadership on communication matters, including crisis communication and reputation management.
Leading a small support team of marketing communication professionals (external contractors and agency support)
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