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Job Description
- Leading the development and execution of integrated marketing communication strategies to support business objectives and drive brand awareness.
- Overseeing all aspects of marketing communications, including branding, public relations, corporate communications, content development, and social media.
- Collaborating with cross-functional teams, including technical training, business development, client services, program/project teams to align communication efforts with business goals.
- Developing and managing communication plans, budgets, and timelines to ensure efficient and effective execution of communication initiatives.
- Crafting compelling messaging and content for various channels and platforms to effectively reach target audiences and drive engagement.
- Building and maintaining strong relationships with media, influencers, and industry stakeholders to secure coverage and endorsements.
- Monitoring and analyzing communication performance metrics and KPIs to track effectiveness and optimize communication strategies.
- Providing strategic counsel and guidance to senior leadership on communication matters, including crisis communication and reputation management.
- Leading a small support team of marketing communication professionals (external contractors and agency support)