Job Description
position type: Full time, Permanent, Hybridcompensation: $60,000-$65,000location:55 Fort York Blvd., Torontostart date:July 24, 2024application deadline:June 24, 2024 at 5:00pm description The Bentway is seeking a creative, strategic, and detail-oriented marketing and communications professional to join our team. Reporting to the Senior Manager, Marketing and Communications, the Manager is an essential part of The Bentway team, working within the Marketing and Communications department to grow attendance and interest in our work, engage audiences, and tell the Bentway story.The core functions of this role are: implementing multi-channel advertising plans, leading collateral development, and overseeing digital communications. This role will work closely with internal and external graphic designers, photographers, videographers, creative agencies, and freelancers to bring the marketing plan to life. The ideal candidate is a savvy project manager, keeps on top of marketing trends, is experienced in advertising and digital marketing, and has a passion for art, city-building, and/or programming in public space.office cultureThis is a hybrid role that will include split time between work-from-home (3 days) and work-from-office (2 days). This role will work normal business hours, with occasional evenings and weekends to support Bentway events/programming. about The Bentway is a dynamic civic organization dedicated to enhancing urban life through the design and implementation of innovative public spaces, public programming, and site operations. Deeply rooted in Toronto’s urban fabric, The Bentway leads a creative movement to re-imagine the possibilities of the Gardiner Expressway. We believe in the power of art and culture to spark the urban imagination, transform communities and foster vibrant, inclusive cities. The Bentway Conservancy is a non-profit organization and registered charity that works closely with the City of Toronto, artists & creatives, and local communities to bring our work to life.key responsibilitiesadvertising and promotionLead the implementation of year-round, multi-channel advertising plans (out of home, transit, social media) in order to drive traffic to events and increase the profile of The BentwayProject manage production of all ads, from briefing to approvals and shippingProject manage production of organizational collateral – event signage, posters, postcards, brochuresCollaborate with external designers, videographers, creative agencies, printers, and more to produce all necessary ads and assetsEnsure ads and collateral are delivered on time and on budgetKeep abreast of marketing and advertising trends and best practices and implement them in marketing plans, where applicabledigital communicationsOversee freelancers in their daily work managing social media, digital content, and the website and fill-in as neededLead the e-newsletter plan, including content planning, writing, approvals, and data analysis, and CRM integrationWrite copy for a variety of marketing and communications materialsWith support from external vendors, act as the website lead in shaping how audiences engage with The Bentway’s online presenceLead strategies for building and growing an engaged followingotherIn collaboration with other teams, lead ticketing needs for all eventsMaintain up-to-date departmental budget and other team administrationSupport Senior Manager on public relations work as neededOccasional onsite, event-day supportOther duties as assignedqualificationsA minimum of four (4) years of professional experience in marketing and communications, with an emphasis on arts and culture, events, or city-buildingExperience leading multi-channel marketing campaignsExcellent project management skills and attention to detailExperience using digital tools to increase brand awareness and drive event attendanceExperience managing social media channels for an organization or companyExperience managing workflows and collaborating with graphic designers, videographers, photographers, and/or creative agenciesStrong written and verbal communication skillsExperience with MailChimp, WordPress, Meta Business Manager, or Later is considered an assetAbility to work occasional evenings and weekends, as neededcompensation· Annual salary of $60,00-$65,000· Benefits packageapplicationsThe Bentway is committed to fostering a positive and supportive environment that promotes equity and diversity. Priority will be given to individuals from equity deserving groups, including Indigenous, Black and racialized applicants, persons with disabilities, newcomers to Canada (within the past 5 years), and women.In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to The Bentway Conservancy at hello@thebentway.ca.We kindly ask that applicants await a response and do not contact Bentway staff members via external websites or email about the position. All questions regarding the position must be sent to hello@thebentway.cato apply (by Monday, June 24 at 5:00pm) Apply with a resume and cover letter via The Bentway’s job board: https://thebentway.applytojobs.ca/Deadline to Apply: Monday, June 24 at 5:00pmApplication Components:Resume (PDF format, no more than three pages)Cover Letter (PDF; no more than one page)All applications are reviewed by a member of the hiring team, even the cover letters! The Bentway does not use applicant tracking systems (ATS) or AI to screen applications. No phone calls or emails to staff members please. All questions must be sent to hello@thebentway.ca. We thank all applicants for their interest and will endeavour to contact all applicants, whether successful or not. land acknowledgementAs an organization dedicated to the creation of shared and inclusive public space, we acknowledge that our work takes place on the treaty lands of the Mississaugas of the Credit and the traditional territory of the Huron-Wendat, the Haudenosaunee, the Métis, and many other Indigenous nations.Tkaronto, “the place in the water where the trees are standing”, is now home to many diverse Indigenous people. We recognize them as the past, present and future caretakers of this land. We would like to pay our respects to all who have gathered and will continue to gather in this place. We are grateful to have the opportunity to work together to care for The Bentway lands and act as stewards of the space.