Job Description
Select how often (in days) to receive an alert: Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.We’re looking for a Manager, Marketing Automation to support B2B Salesforce Communication for the Rogers Sports & Media Revenue Team. In this role you will be responsible for helping to manage our marketing automation strategy, namely email marketing and customer segmentation. This is a unique opportunity to tackle the interesting and complex challenges of an evolving B2B business. As the Manager, Marketing Automation, the successful candidate will develop, evolve and manage our email marketing capabilities using Salesforce Marketing Cloud. They will own the platform end-to-end and be ultimately responsible for ensuring the right customer gets the right email communication at the right time, according to plan. This role is equal parts technologist, data scientist, operations expert and marketing strategist. We are looking for someone who can get right into the details – coding emails or querying audience segments – as well as map processes and support on automated email marketing across the company. This candidate is data-driven and can translate analysis and KPIs to gain buy-in from cross-functional stakeholders and drive ongoing operational improvements. What you will do...Be a Salesforce Marketing Cloud expert at Rogers Sports & MediaBring thought leadership around email marketing and lifecycle communication to our team; with a strong understanding of best-in-class email marketing capabilities you will create and oversee a best-in-class program at Rogers Sports & MediaPartner with the Trade Marketing, Go to Market and Sales teams to better understand customer acquisition goalsBe responsible for segmentation and targeting capabilities (SQL) and utilizing first party customer data (DTC) to personalize the email communication experienceBuild and manage automation and triggered email journeys based on customer, content, strategic, and payment related eventsEstablish and enforce email deployment cadence rules and restrictions across the teams, including strict regulatory adherence and management of the preference centre (CASL)Drive ongoing improvement of all KPIs: open rate, deliverability, click rate, opt-out rate, conversion rate, revenue and specific business goals Develop and distribute weekly, monthly and long-term reporting that includes strategic insights and recommendations based on performanceDesign and implement lead gen features and functionality to drive email list growth Approval and QA of deployments / automations Manage leads coming through RogersSportsandMedia.com contact us form Create all new lead gen forms / landing pages within Marketing CloudWhat you will bring...Proven operational experience developing, launching and managing a robust email marketing or marketing automation program for digital products / businesses. Preferably with a DTC / B2C focusExperience with the process, workflows and technical capabilities necessary to be successful in marketing automationStrong organizational, analytical and management skills, with the ability to balance multiple projects and products successfully and efficientlyExcellent communication skills, with the ability to get across complex information at all levels of the organization, internally and externallyAbility to influence without authority through effective communication, negotiation and collaborationA strong understanding of business objectives, industry dynamics and competitor productsAn innate instinct for the customer experience and journeyAbility to navigate both creative and technical conversationsUnderstanding of processes related to all three of marketing, content creation and software development functional areasA commitment and passion to the detailsTechnical skills:Extensive experience with Salesforce Marketing Cloud, including journey builder, audience builder, automation studio, etc. Proficiency in CSS / HTML as it applies to responsive email design with dynamic contentAbility to work with SQL and relational databases as it relates to segmentation and targetingProficiency in PhotoshopExpertise in email deliverability best practicesExpertise in A/B testing and conversion optimizationAbility to envision intricate customer journeys/drip campaignsWhat you can expect in return:A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays ticketsA manager who deeply cares about your development and long-term career at RogersA team that trusts and wants to win togetherSmart and accomplished colleagues who are focused on both the “what” and the “how” Your choice of hardware and software (iPhone or Android/Mac or PC etc.)Schedule: Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 1 Mount Pleasant (083), Toronto, ONTravel Requirements: Up to 10%Posting Category/Function: Marketing & Marketing CommunicationRequisition ID: 310005At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ . Successful candidates will be required to complete a background check as part of the hiring process.Posting Notes: Rogers Sports & Media Location: Toronto, ON, CA Being a Rogers team member comes with some great perks & benefits including:· Health & well-being benefits· Donation matching· Paid time off for volunteering· Wealth Accumulation including: Pension plan & Employee stock options· Generous employee discounts· Leadership development, Mentorship, and Coaching programs*available for full-time and part-time permanent employees, some restrictions applyJob Segment: Cloud, Marketing Manager, Testing, SQL, Database, Technology, Marketing