Job Description
IoT Product SaaS Marketing Coordinator (Co-op) - UW Country Canada About usGoFleet was founded in 2010 as a result of fleets looking for new and improved ways to reduce the down time of vehicles for scheduled and unscheduled maintenance. By leveraging emerging telematics technologies, we noticed that managers could make better decisions to avoid various losses and setbacks. Since then GoFleet has grown to offer countless hardware and software-based solutions to address nearly all needs related to efficiency, maintenance and management in fleets. Job DescriptionRole Overview: The IoT Product SaaS Marketing Coordinator will lead our marketing initiatives for GoFleet’s IoT product lineup. This strategic role involves overseeing the planning, development, and execution of our product marketing strategies. We are looking for a visionary who is passionate about technology, excels in a fast-paced environment, and can drive our marketing efforts to new heights.Develop and execute comprehensive marketing plans and campaigns for IoT product lines to increase market penetration and customer engagement.Collaboration with cross-functional teams to ensure the successful launch of new products and features.Conduct market analysis to identify customer needs, competitive landscapes, and market trends.Collaborate with product development teams to define product positioning, key benefits, and target customer segments.Manage the creation of promotional materials, website content, advertisements, and other marketing-related projects.Analyze the effectiveness of marketing campaigns and adjust strategies accordingly.Manage the marketing budget and ensure that resources are used efficiently.Stay updated with the latest trends in IoT and marketing to ensure that our strategies remain cutting-edge.RequirementsProven track record or zeal & knowledge of developing and executing successful marketing strategies.Strong understanding of IoT, SaaS, and the telematics industry.Excellent communication, and interpersonal skills.Strong analytical skills and data-driven thinking.Ability to work in a fast-paced and dynamic environment.Understanding of Digital Marketing, Content Creation & Email Mail MarketingIn Office Role at our head office (2355 Skymark Avenue, Mississauga)What GoFleet Offers:Compensation as per Waterloos Coop Payout Matrix.Leadership role in a growing company with innovative products.Opportunity to shape the market strategy for leading-edge IoT solutions.Paid Public HolidaysCompetitive salary, bonus structure, and comprehensive benefits package.Dynamic work environment with a strong focus on employee growth and professional development.