Job Description
Sago Mini is an award-winning publisher of preschool apps and toys worldwide. We are supported by a team of artists, designers, developers, product managers, thinkers, and doers devoted to play. With over 100 million downloads, three subscription services, and 40+ apps, Sago Mini brings thoughtful design to life for kids and parents worldwide. About the Role Sago Mini is seeking a Growth Marketing Specialist who will lead the charge on day-to-day activities around executing digital campaigns to support our products. You’ll work to understand how we can scale up, deplore dollars, and optimize our paid user acquisition efforts. Working closely with our product team, you will understand their requirements and leverage this knowledge to execute successful campaigns.This is a one-year contract opportunity, covering a maternity leave. The successful candidate will need to work in a hybrid model where they will be required to work one day a week in our downtown, Toronto office. You’ll thrive in this role if you…Enjoy working collaboratively in a team environmentAre eager to learn and develop your skillsFind satisfaction in putting your head down to focus on your tasks at hand but are equally as glad to speak up and share your ideasLove to jump into the weeds and analyze numbers, patterns, and data What You’ll Be DoingPlanning, execution and management of user acquisition campaigns across various channels including: Meta, Google, TikTok, Ironsource ads and moreScaling campaigns and optimizing profitability based on ROAS and LTVResponsible for campaign management to support Sago Mini and Piknik’s digital properties which include Sago Mini World and Sago Mini School Overseeing budget and bid optimizationIndependently manage performance marketing budgets across multiple channels to maximize growth and profitabilityOverseeing day-to-day channel strategy working with our advertising partners to maximize campaign performance.Creative asset and copy coordinationIdentifying areas of opportunity for testing, implementing, and monitoring those tests and reporting results to stakeholdersWorking with Global Growth Team Lead to implement and test new advertising channels and creative strategiesCollaboration with others on new ideas and improvementsBeing the advocate for paid user acquisition within the product teams – providing updates on performance, opportunities, and make recommendations as necessary Qualifications and Skills3 to 5 years of experience in growth marketing/paid user acquisitionExperience scaling results across a variety of channels including display and mobile advertisingMedia buying experience with SDK Networks, DSPs, (including ironsource, Unity Ads, AdColony, Fyber and others) Facebook, Google Ads for both Android and iOSExperience working with Google Sheets/Excel and Looker Studio interpreting graphs and adding new data to existing dashboardsPrevious experience focusing on brand-centric marketing, working with a message and vision along a brand journeyExcellent verbal, written, and interpersonal communication skillsAbility to manage competing prioritiesEagerness and drive to learn and develop skillsDesire to be a part of and work closely with a teamHighly motivated with an ability to thrive in a growing environment Nice to HavesExperience, background, or knowledge in data science, data analyticsPrevious experience working closely with product teamsUnderstanding of funnel conversion metrics, retention rates and LTV About the ProcessYou’ll get an email response confirming we’ve received your application, and we’ll let you know within a few weeks if we’d like to schedule a follow-up.If you’re moving ahead, we’ll book a call to learn more about your experience. If that goes well, we’ll send you a short homework assignment to get a better feel for your skillset. If the assignment goes well, we’ll book an interview with you and the hiring team to dive deeper prior to making a decision. We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. -Based in Toronto, Sago Sago Toys of Spin Master Limited a leading global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. We hire humble, collaborative, and ambitious people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.