Job Description
Founded in 2014, Spring Financial has spent the last 10 years simplifying the lending process for millions of Canadians providing a wide range of solutions to effectively manage various financial circumstances. In the process, we’ve become the largest fintech loan originator in the country with over 80,000 monthly applicants! Today, Spring offers personal lending, credit building, mortgages & savings products, and a growing range of financial services, all of which are made available to Canadians from the comfort of their own home and without having to visit a branch!
We have an ambitious roadmap that will enable us to build on our best-in-class customer acquisition and origination platform. Our goal is to create solutions and innovative new products for our end consumers, including next-gen credit cards and other data-based fintech products. We are dynamic entrepreneurs who operate with a real sense of urgency. We have created some of the best in market products and sales processes allowing millions of Canadians to get access to financing online, via text or over the phone – all from the comfort of their own home! To learn more about our offerings please visit our website here: www.springfinancial.ca.
PLEASE NOTE – This is full-time permanent, on-site position
About the position:
Reporting directly to the Head of Growth, you will be responsible for overseeing all digital and offline marketing channels. Your primary duties will include tracking performance, monitoring KPIs, and making strategic recommendations to enhance our marketing results. You will play a crucial role in driving our marketing efforts, ensuring alignment with our growth objectives, and optimizing our campaigns to achieve maximum impact. Your expertise will help shape the future of Spring Financial's marketing strategy and contribute to our overall success.
What you will do:
Work with the Growth Marketing team and support managers on digital strategy and development of all digital channels and platforms’ performance strategy.
Support building and maintaining testing and learning agenda
Working closely with internal and agency teams to manage workflow.
Lead performance and KPI tracking on all Digital touchpoints. (Social, Search, Affiliates)
Provide subject matter expertise to brand teams on Digital Paid media campaigns & Performance media campaigns.
Coordinate offline campaigns on TV, radio, direct mail, podcast insertions, etc.
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Guide and influence the creative process, ensuring that all marketing materials are aligned with the brand's voice and goals.
Lead interactions with internal and external partners to meet compliance requirements.
Work with Digital Paid Media to set digital benchmarks and KPIs
Utilize Google Analytics, Tableau, and Fullstory to monitor and analyze web traffic metrics and suggest solutions to boost performance.
Provide subject matter expertise to the Marketing team to evaluate mid-campaign and post-campaign analysis.
Make recommendations based on campaign results, marketing, and industry trends, and communicate your findings to a variety of stakeholders.
Support the creation of compelling presentations to share digital plans and results with C-level Leadership.
Establish, plan, and manage projects from start to finish, including budget, processes, resources and timelines.
Qualifications:
Proven experience as a Marketing Manager or similar role, with a track record of creating and coordinating successful social campaigns on TikTok and Meta.
Strong understanding of both online and offline marketing channels.
Experience working with marketing agencies, including setting learning agendas and guiding creative output.
Demonstrable experience in managing paid media campaigns across Meta, TikTok, and Google.
Solid knowledge of TV, radio, and direct mail marketing strategies.
Creativity and creative output are a must, ensuring campaigns are innovative and impactful.
What you need to succeed:
College or University degree in Marketing, Data Science or Computer Science
5+ years relevant work experience in fintech, digital media agency, or eCommerce.
Deep understanding of digital paid campaign management (Google, Meta, TikTok)
Expertise in information architecture, user experience, design, development and implementation of Canadian digital channels.
Excellent communication and interpersonal skills and ability to present to and work with senior leadership.
Strong multi-tasking skills, project management, detail-oriented, comfortable with working in a fast-changing environment, strong written and verbal communication skills, and excellent presentation skills.
Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
Google and Meta certifications are a plus but not required.
This is a truly exciting time to join Spring Financial and we are looking forward to doing great things together!
In addition to a competitive salary, we provide:
A great work environment in the heart of Downtown Vancouver
GRSP matching program
Transit-Friendly Employer (Transit allowance)
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